NADA 2010 Brand Share Report Reveals Consistent Consumer Consideration
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SEE ALSO: New Car Buyers Guide
Key Quotes
- Don Christy, Jr., NADAguides president and CEO: "Although the overall top ten brands have remained relatively consistent compared to 2009, our analysts detect a decrease in margin , showing that competition is getting tighter between brands. As the competitive edge between brands diminishes, consumer brand loyalty will become increasingly important."
About the NADAguides Brand Share Report
The NADAguides Brand Share Report is a collection of data points from hundreds of thousands of research behaviors and actions of in-market, new-car shoppers on NADAguides.com from January 1 through November 30, 2010. NADAguides' Brand Share Report is an ongoing study, tracking and trending consumer research patterns, purchase intents and market and data interests within automotive brands.
About NADAguides
NADAguides (http://www.nadaguides.com) a publisher of vehicle pricing and information for new and used cars, classic cars, motorcycles, boats, RVs, and manufactured homes. NADAguides offers in-depth shopping and research tools in addition to the most market-reflective pricing available. The company also produces software, raw data, web services, web-syndicated products and print guidebooks.