The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Highest Sales Month for the Year at 21,469 Brings Mercedes-Benz to an 18 Percent Increase for 2010


PHOTO (select to view enlarged photo)

SEE ALSO: Mercedes-Benz Buyers Guide

MONTVALE, N.J., Jan. 4, 2011; Mercedes-Benz USA (MBUSA) reported December sales of 21,469 vehicles, its highest monthly volume of the year, bringing the company's 2010 total to 225,007, an increase of 18% over 2009.

Ernst Lieb, president and CEO of MBUSA said:  "Despite the challenges of a slow recovery, we see good indicators in terms of our sales volume throughout the model range. This is certainly due in large part to the customer-directed efforts we've undertaken here at MBUSA over the past few years and the extraordinary commitment of our retail network to provide an unmatched ownership experience.  As virtually all third-party indicators show, customers are confident about the Mercedes-Benz brand and we think that will translate to even stronger momentum going forward."

The 9th generation E-Class was the volume leader for both the month and year, with December sales of 5,638, bringing its annual volume to 60,922, a 41.4 % increase over its volume in 2009.  The C-Class , the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers, followed with monthly sales of 4,924 and a yearly total of 58,785, a 12.1 % increase over last. Rounding out the top three volume lines was the popular M-Class SUV which posted monthly sales of 3,783 bringing its annual volume to 29,698, a 15.1 % increase over last year.

Sales at the high end continued strong for 2010 with the commanding G-Class up 38.8 % for the year and the flagship S-Class sedan up 21.5 %.  The company sold 48 of its top-of-the-line supercar - the SLS AMG – in December, bringing its annual total to 499.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,338 vehicles in December, up 24.3 % for the month, bringing the annual total to 80,698, up 12.3 % over 2009.

MERCEDES-BENZ U SA

Sales -- December 2010


Mercedes-Benz Passenger
Vehicles

Dec-10

Dec-09

Monthly %

YTD 2010

YTD 2009

Yearly %








B-CLASS Fuel Cell

1

-

-

1

-

-








C-CLASS

4,924

4,849

1.5%

58,785

52,427

12.1%








E-CLASS

5,638

5,437

3.7%

60,922

43,072

41.4%








S-CLASS

969

1,165

-16.8%

13,608

11,199

21.5%








CL-CLASS

139

53

162.3%

1,035

1,220

-15.2%








SL-CLASS

173

245

-29.4%

2,385

4,025

-40.7%








SLS AMG

48

-

-

499

-

-








CLK-CLASS

-

219

-100.0%

585

7,150

-91.8%








SLK-CLASS

114

117

-2.6%

1,980

2,566

-22.8%








CLS-CLASS

250

87

187.4%

2,135

2,527

-15.5%








R-CLASS

257

171

50.3%

2,937

2,825

4.0%








M-CLASS

3,783

3,343

13.2%

29,698

25,799

15.1%








G-CLASS

84

73

15.1%

919

662

38.8%








GL-CLASS

2,026

1,894

7.0%

19,943

15,012

32.8%








GLK-CLASS

1,684

2,372

-29.0%

20,946

21,944

-4.5%








SLR



-

7

110

-93.6%








Maybach



-

63

66

-4.5%








TOTAL

20,090

20,025

0.3%

216,448

190,604

13.6%








*SPRINTER

1,379

-

-

8,559

-

-








MBUSA     Combined
Total

Dec-10

Dec-09

Monthly %

YTD 2010

YTD 2009

Yearly %








GRAND TOTAL

21,469

20,025

7.2%

225,007

190,604

18.0%

*Mercedes-Benz and Fr eightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.



About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US.  More information on MBUSA and its products can be found at www.mbusa.com and www.mbsprinterusa.com.