All-new 2011 Chrysler 300 Sedan Makes World Premiere with Head-turning American Design, World-class Refinement, Craftsmanship, Innovation and Performance - COMPLETE VIDEO

Chrysler brand CEO redefines car show press conferences with poetic presentation

DETROIT - January 10, 2010: Chrysler struck an entirely new tone in their 2011 Detroit Auto Show press conference today; not so much in the new vehicles that they debuted, but in the manner that Olivier Francois, the Chrysler brand president and CEO, chose to deliver his speech. With a decidedly hip-hop influenced rhythm and meter, Francois took the audience through his company's new offerings. Francois speaks English with a distinctive French accent, which perhaps helped him to be so effective in this approach. It's impossible to imagine any other stiff-necked car executive, particularly those with Germanic accents, trying to do the same with anything but comedic, derisive results.

“The all-new 2011 Chrysler 300 is an icon of American ingenuity and symbolizes the greatness Detroit-designed vehicles offer the streets, highways and boulevards of the world,” said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC. “From its premium materials, state-of-the-art connectivity features, new chassis architecture and best-in-class power, the all-new Chrysler 300 embodies the brand’s new attitude in every detail. And to ensure our all-new Chrysler flagship delivers more than unmistakably bold and powerful American style to our customers, the Chrysler 300 team benchmarked the craftsmanship, technology and refinement of the segment’s best sedans to deliver a new world-class quality and performance symbol at an attainable price.”

Click PLAY to watch the complete Chrysler Press Conference

The all-new 2011 Chrysler 300 sedan embodies the essence of the new Chrysler brand: delivering passion for design, people and the environment through expressive design, state-of-the-art connectivity and world-class levels of quality and efficiency.

A Collaboration of Detroit Style With World-class Craftsmanship
With more than 55 years of elegant proportions and head-turning style, the all-new 2011 Chrysler 300 delivers contemporary styling with design details unexpected in the segment. At the front, an all-new grille features seven deeply sculpted horizontal blades that express precision. The liquid-chrome finish of the blades and the new Chrysler wing badge provide a unique contrast against the beautifully drawn bright-chromed grille surround. Illuminating the road ahead are signature “key slot” headlamps with a scalloped lower edge. Inside, bi-functional projector headlamps are nestled next to LED-illuminated daytime running lamps, which together form a “C” shape for unmistakable on-road presence.

2011 Chrysler 300

The profile of the all-new Chrysler 300 features the distinctive proportions of its predecessor with added design refinement for a more tailored appearance. Dramatic front-fender forms rise above the sculpted hood and are echoed by rear-quarter forms, which rise above the deck lid and travel down the vertical taillamps for an unmistakably bold signature silhouette. For improved aerodynamics and visibility, the all-new Chrysler luxury flagship’s windshield has been raked back 3 inches, while rolled-framed doors with thinner pillars improve outward visibility by 15 percent.

Elevating the all-new Chrysler 300 sedan’s rear-view presence is an integrated deck-lid lip spoiler with the new Chrysler wing badge proudly centered below. Jewel-like rear taillamps feature harmonious LED illumination, while signature “light pipes” illuminate for an alluring nighttime appearance. Straddling the vertical lamps, Chrysler 300 sedan’s rear fascia integrates a chrome appliqué that seamlessly connects the taillamp elements while emphasizing the road-holding stature of the flagship sedan. Hinting at the flagship sedan’s performance are two fascia-mounted oval dual exhaust tips.

Luxurious Environment with Premium Materials and Best-in-class Comfort
Combining world-class accommodations with American style, the all-new Chrysler 300 sedan’s interior delivers expressive style, authentic materials, passenger comfort features and precise fit and finish. Substantial interior upgrades on the all-new Chrysler 300 consist of soft touch materials, premium interior trim, available heated and ventilated Nappa leather seats, and real wood appliqués on the instrument panel, doors, center console and steering wheel.

Designed to exude a luxurious environment, the 2011 Chrysler 300 sedan features cast-skin instrument and door panels with three-dimensional dual gloss graining for a premium appearance and suppleness. Bright chrome contrasted with satin chrome accents give the Chrysler flagship sedan the appearance of milled aluminum. For added detail, a new instrument cluster features two large gauge faces with Sapphire Blue illumination and chrome ring accents. Providing a premium and contemporary environment is an all-new Sapphire Blue LED-illuminated ambient interior lighting.

Delivering best-in-class comfort, all-new seats were engineered with premium architecture and include a serpentine (S-shaped) spring suspension, all-new front-seat backs with four-way lumbar system that actuates up/down and fore/aft, and variable density foams applied in the lower seat, seat back, and bolsters for enhanced comfort “tuning.”