Jaguar Cars Recognized as a J.D. Power 2011 Customer Service Champion

Knowledge Base: Jaguar Buyer’s Guide

- Jaguar is one of only 40 companies across multiple industries to receive this distinction in the U.S.

- Jaguar continues to emphasize customer care with Jaguar Platinum Coverage

- Jaguar's new lineup of XF, XK, XJ drives U.S. sales increases

MAHWAH, N.J., Feb. 17, 2011 -- Jaguar North America was recognized at the J.D. Power and Associates Customer Service Roundtable in Las Vegas as a J.D. Power 2011 Customer Service Champion, one of only 40 companies to have earned this distinction this year.

To qualify for inclusion on this elite list, companies must not only excel within their own industries, but also must stand out among leading brands in 20 major industries evaluated by J.D. Power. Among the five key customer "touch points" measured, including people, presentation, process, product, and price, Jaguar was noted for standing out by satisfying customers with the new-vehicle sales experience.

To identify the J.D. Power 2011 Customer Service Champions, J.D. Power evaluated more than 800 brands. Companies were identified based on customer feedback, opinions, and perceptions gathered primarily from J.D. Power's syndicated research as well as additional, supplemental research. This group of 40 represents the highest-performing companies that deliver service excellence to U.S. customers, both within their respective industries and across all industries measured.

According to Gary Temple, President, Jaguar Land Rover North America, LLC, "The entire Jaguar organization from the designers and engineers in the U.K. through to the dealers in the United States have a commitment to serving our Jaguar owners, backed by Jaguar Platinum Coverage. We appreciate that J.D. Power and Associates has selected Jaguar as a Customer Service Champion and will continue to make customer care a top priority at Jaguar."

In 2010, Jaguar also achieved the highest score in the U.S. auto industry and was ranked Highest among Luxury Brands for Sales Satisfaction in J.D. Power and Associates 2010 Sales Satisfaction Index (SSI) Study(SM).

Globally, Jaguar celebrated a successful 2010 with the new XJ receiving more than 20 international honors. Jaguar XJ awards include:

• Best Luxury Car' from China's Auto News
• 'Annual Limousine King' from Quattroroute (Italy)
• 'Luxury Car of the Year' from Top Gear (UK)
• Automobile Magazine's '2011 Design of the Year' (U.S.)
• Automobile Magazine's '2011 All Star Award' (U.S.)
• 'Best Executive Sedan' from Bloomberg (U.S.)
• MSN Auto Editors' Choice Award (U.S.)
• Popular Science magazine Best of What's News Award (U.S.)

As well as distinguished honors, Jaguar U.S. sales for January were up 48 percent from January 2010.  Jaguar's 2010 U.S. sales for the full year increased 12 percent.

For the 2011 model year, Jaguar North America has launched "Jaguar Platinum Coverage" that will give Jaguar owners increased vehicle warranty coverage and the best in class maintenance plan. Jaguar Platinum Coverage features a five year/50,000 mile new vehicle limited warranty and complimentary scheduled maintenance for the duration of the warranty period, including no-cost replacement of select wear and tear components, and 24/7 roadside assistance. This no-cost coverage includes oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts.