Kawasaki Motors Teams Up With Shopatron to Create Online Store in UK

SAN LUIS OBISPO, CA--March 3, 2011: Kawasaki Motors UK has partnered with retail-integrated eCommerce provider Shopatron to launch a new online store stocked with the very latest Kawasaki branded clothing and merchandise. The store, accessible via Kawasaki, will allow customers to place orders via the website and have those orders processed by selected franchised UK Kawasaki dealers.

Kawasaki's network of road motorcycle retailers will fulfill orders providing a welcome additional element of personal attention to the ordering process re-enforcing Kawasaki's commitment to the highest quality customer service.

"We wanted a way for our Kawasaki brand fans to easily find and purchase our products online while not losing the connection to their local dealer," said Tim Holden, Clothing and Accessory Coordinator for Kawasaki Motors UK. "The local dealer is an essential component in our superior customer experience, and this Shopatron initiative allows us to include them seamlessly in every sale - including offering a delivery or collection service to suit our customers' individual needs."

"This initiative will confirm Kawasaki as a leading brand in eCommerce within the European motorcycle industry," added Shaun Moores, General Manager of Shopatron's European operations.