Jaguar XK Scoops Carbuyer Style Honour at the Geneva Motor Show

GENEVA – March 8, 2011: The Jaguar XK coupé has scooped the 'Most Stylish' honour in the inaugural CarBuyer Awards.

On-hand to collect the award, presented at the Geneva Motor Show by Motoring and Digital Editor Dan Strong was Adrian Hallmark, Global Brand Director, Jaguar Cars and Ian Callum, Design Director, Jaguar Cars.

Dan Strong commented: 'From its E-type inspired nose to its muscular rear end, the Jaguar XK is everything a British sportscar should be. It is beautiful to look at and extremely well proportioned. But that’s not the only reason for our accolade. The stunning Coupé is blessed with one of the most evocative badges in the world of motoring. If you want to turn heads, look no further.'

On receiving the award Ian Callum commented: 'This is a tremendous achievement for the XK in a category with such strong competition. Jaguar continues to be about the creation of fast, beautiful cars – we're honoured that CarBuyer should see fit to recognise the XK with such an Award.'

Styled by a team led by Ian Callum, the XK combines elegant, cohesive styling with advanced aluminium construction and effortless performance to create a coupé that continues to outperform its market. The latest iteration of the coupé was unveiled at the Geneva Motor Show in the form of the XKR-S. Developing 550 PS and capable of accelerating from rest to 100 mph in just 8.7 seconds, the XKR-S in the fastest accelerating Jaguar since the XJ220 supercar.