The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Dealer Impact Systems Ensures Auto Dealers Know Who is Visiting Their Website Right Now


digital reach (select to view enlarged photo)

DES MOINES, IA--March 10, 2011: No auto dealership ignores the reaction and feedback of customers physically standing in their showrooms, yet most have no idea when potential buyers are exploring their digital dealerships (a.k.a. their website.) That reality changes today with the introduction of Onsite Tracktm from Dealer Impact Systems. This powerful real-time monitoring console, which works on any website from any provider, makes it possible for dealerships to track the potential buyers viewing their websites right now. Dealers are no longer confined to historical statistics to make Internet marketing decisions. The real-time nature of Onsite Track gives auto dealers a much clearer view of what's working on the web.

“This new monitoring tool allows dealerships to shadow visitors”

"This new monitoring tool allows dealerships to shadow visitors," explained Brian Cox, president and CEO for Dealer Impact Systems. "Dealers can gather real-time information, make quick changes to their site promotions, and instantly test customer reaction. What's more, if they have a chat package, they can engage site visitors in an on-line conversation. They can also instantly monitor response to their E-marketing or other Internet campaigns. Just send the E-mail promotion and watch the site for response."

Know What Works
When new visitors arrive, Onsite Track sounds an alert or popup screen. Dealers instantly see if visitors are new or returning, how they got to the site, and which pages they're viewing. Dealers can track how long visitors stay and where they go next. The console also sends an instant alert via e-mail if a page error is detected, or if the site stops responding. With Onsite Track's web access feature, dealers can also view live web statistics via a browser--meaning they can check site traffic from any computer. Onsite Track also provides 75 standard historical reports to analyze web traffic and users can create their own reports using standard SQL queries.

Dealer Impact Systems Onsite Track Real-time Monitoring Console is a monthly service. Auto dealers interested in learning more should call 1-877-334-9638 or visit Dealer Impact.

About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships.