Scion Owners Have New Ways to Connect on Website Redesigned by Cie Studios

LONG BEACH, CA--March 15, 2011: Scion owners have a new place to meet, express their enthusiasm for the hip, hot car brand, and learn more about maintaining and caring for their vehicle, thanks to a newly redesigned website created by Cie Studios (Cie Studios), a designer and developer of advanced social, mobile and web applications for business.

“In redesigning scionowners.com, we wanted to provide a faster, easier way for our owners to navigate the site and be able to interact with other Scion enthusiasts in their local communities and around the country”

In addition, the latest version of its iPhone app, also created by Cie Studios, brings the website's features to life for Scion owners on the go, syncing the mobile app's data and content with the new site. A similar Android app will be available in April.

Accordingly, Scion owners who visit Scion Owners will find it much easier and faster to plug in to the Scion owner community, according to Amanda Lomont, Scion interactive manager.

The redesigned website features streamlined user profiles, improved forums, exclusive Scion Insider news and a new Owner Tools section available only to registered Scion owners. Owners can share maintenance tips, photos of their vehicles, and even plan local events with other Scion owners.

"In redesigning scionowners.com, we wanted to provide a faster, easier way for our owners to navigate the site and be able to interact with other Scion enthusiasts in their local communities and around the country," said Lomont. "The designers and developers at Cie Studios did an excellent job creating an online community and app that helps owners get the most out of the Scion experience while also providing a venue where they can express their enthusiasm and creativity."

"The biggest challenge in designing any branded online community is that it needs to reflect the look and feel of the brand with every click without coming across in a heavy-handed way as a marketing site," said Jennifer Walter, vice president of Production at Cie Studios. "We wanted users to feel good about having chosen to become a Scion owner, and to feel that their wise decision is reinforced at every turn by the manufacturer and dealer. We believe we've accomplished that goal while also providing a fun place for owners to share the passion they have for these unique vehicles."

About Cie Studios

Cie Studios is a developer of interactive applications for business, combining compelling user experiences and interactive technologies to improve business efficiency and create business opportunities. The company began in 1998 as an interactive services firm providing innovative digital marketing campaigns for companies like Pioneer Mobile and Home Electronics, Chrysler and Toyota/Scion. Today, Cie Studios has evolved into a developer of leading-edge interactive applications, applying 13 years of experience in interactive services to create business applications that incorporate social and gaming principles to increase usability and engagement. Applications include channel management portal software, mobile applications and online product visualization tools. Cie Studios is based in Long Beach, Calif., and has offices in Baltimore, MD, and Sao Carlos, Brazil.