Auto Survey: Fuel Efficiency Top Concern for New Buyers

New York--March 18, 2011: A recent automobile survey from New York-based AdGenesis 
(AdGenesis), a mobile  and online video advertising
 network that connects brands and consumers "most likely to buy."

Prior to news of looming gas hikes, AdGenesis surveyed 4,400 of its customers to learn more
 about what compels them to purchase a car. The most popular factor: fuel efficiency, followed
 by make / brand and safety record (see details below):

Other than price, which factor is most important to you when buying a car?
38% - Fuel Efficiency
26% - Make / Brand
17% - Safety Record
17% - Equipment
3% - Horsepower

Fuel Efficiency: Most Important Purchase Fact by Age Group
33% - 18-25
34% - 26-39
40% - 40-49
42% - 50-59
44% - 60+