Toyota: April Fuel's Day

Six months’ free fuel with all new Yaris

EPSOM, UNITED KINGDOM – April 1, 2011: It’s 1 April, but it’s no joke: Toyota is giving customers six months’ free fuel to get their new Yaris off to a flying start.

The offer, which applies to any new Yaris* ordered between 1 and 30 April and registered before 30 June, is worth more than £500 at the pumps. That’s enough to cover around 5,000 miles at the wheel of the 1.0-litre VVT-i petrol model, which returns an official 55.4mpg combined cycle fuel economy.

The benefit is easy to enjoy. New Yaris customers will receive a personal, pre-paid card – like a gift card – to the value of £548.15**, which can be used with a PIN to pay for fuel at any UK retailer. Once all the money has been spent, the card can simply be discarded.

“With the highest petrol and diesel prices we’ve seen for years, it’s the perfect time for Toyota to take the initiative and give our customers a benefit that’s of real value day-to-day,” said Commercial Director, Matt Harrison.

“Thanks to their Toyota Optimal Drive powertrains, Yaris petrol and diesel models are among the most fuel and emissions-efficient in their class, so even when the free fuel has been used up, they will be costing their owners a lot less to run than many of their rivals.”

* This offer does not apply to Motability vehicles and certain fleet purchases.
** This figure is calculated on a fuel price of £1.336 per litre, 55.4mpg combined cycle economy and 1,000 miles driven per month.