To Celebrate Five Generations Of The BMW 3 Series, BMW Australia Boosts Value And Substance Across The Range.

MULGRAVE, AUSTRALIA – April 8, 2011: BMW Australia today announced sharpened pricing for its top-selling 3 Series model range, with reductions of up to 11% on some models.

The changes in pricing come as a celebration of what has been the world’s most successful premium model series – the BMW 3 Series.

Pricing changes apply to the 3 Series Sedan, Touring, Coupe and Convertible models with the highly popular BMW 325i receiving the biggest price reductions. The revised 325i pricing means sees the model gaining BMW’s in-demand Exclusive Innovations package as standard.

On top of the already existing standard Exclusive package (including 17” light-alloy wheels, fine-wood trim and roof rails) on the Sedan, the 325i now gains Navigation System Professional, Voice Control, High-Beam Assist, Bi-Xenon Headlights including headlight washer system and electronically-foldable exterior mirrors with automatic anti-dazzle function – all as standard features.

The BMW 3 Series range is now in its fifth-generation and has for the last 36 years set the benchmark in the mid-range premium sports segment.

With near perfect 50:50 weight distribution, short overhangs, and the combination of award-winning engines, the rear-wheel drive BMW 3 Series range has long set the standard for sporty dynamic driving. Coupled with elegant design, impeccable safety and reliability, the BMW 3 Series has been on Car and Driver magazine’s annual Ten Best list for 20 years from 1992 through to 2011, making it the longest running entry on the list.

The current model BMW 3 Series Sedan was named World Car Of The Year in 2006, and has been named one of the most reliable cars on the road today according to numerous consumer surveys.

In 2010 the BMW 3 Series accounted for 37% of total BMW sales in Australia