New Infiniti Roadside Assistance Mobile App Extends the Total Ownership Experience to the iPhone

Knowledge Base: Infiniti Buyer's Guide

FRANKLIN, TN--April 11, 2011: Consistent with Infiniti's commitment to offer luxury vehicles that inspire at every turn, Infiniti has collaborated with Cross Country Automotive Services (Cross Country) to introduce a free Roadside Assistance app for iPhone, providing owners expanded access to summon help for roadside support.

The Infiniti Roadside Assistance app, which can be downloaded at itunes app store, connects Infiniti owners to a roadside assistance agent who will immediately dispatch assistance to the vehicle's location.  The app provides Infiniti owners with an estimated time of arrival for the dispatched service, contact information for the service provider, and a reference number for the event.  Additionally, the app provides Infiniti owners with a priority emergency button for urgent situations.  The app's services are available 24 hours a day, 7 days a week.

"As part of our brand promise to ensure every aspect of driving an Infiniti is rewarding, we have designed this new app to enhance the Total Ownership Experience®," said Ben Poore, vice president, Infiniti Business Unit.  "That is Infiniti's commitment to inspire at every turn and every day you own an Infiniti."

The Infiniti Total Ownership Experience begins with the commitment to deliver personalized service and professionalism at every stage.  It is about responding to individual needs and providing comprehensive programs such as roadside assistance, service loan cars and trip interruption to make each particular ownership experience easy, comfortable and more pleasurable.  Complete program details are available on the Infiniti Web site at Infiniti USA.

"Infiniti's commitment to provide a premium experience to its customers requires unparalleled service in all aspects of vehicle ownership," said Dave Ferrick, Cross Country senior vice president and general manager of Insurance Services and Automotive Markets.  "The Infiniti roadside app helps deliver on that promise, using the latest in technology to provide Infiniti owners with more information at a moment when they are often under stress."