AOL Advertising Names Julia Edvardsson Industry Practice Head for Automotive Category

NEW YORK--April 14, 2011: AOL Advertising today announced that Julia Edvardsson has been named Industry Practice Head for the Automotive category. Edvardsson will be responsible for partnering with sales leadership to execute a national industry-specific strategy, in addition to playing an active role in generating new business. She will also represent AOL at industry events providing insights and trends in the industry. She will be based in the Detroit office.

“We are devoted to creating innovative, strategic platforms, products and solutions for marketers and my in-depth experience and client relationships will help me thrive in this new role.”

Five Industry Practice Heads, including CPG/Health, Travel, Automotive, Finance and Entertainment, were announced today as part of the newly formed Industry Development team led by John Burke who joined AOL earlier this year. Technology and Retail Industry Practice Heads will be named within the next month.

"The Industry Development team is the next evolution of our strategy to be the most customer-centric sales team in the marketplace," said John Burke, Senior Vice President, Global Sales Strategy. "The Industry Practice Head brings domain expertise, strategic vision and significant client experience in their respective categories."

Burke continued, "Julia Edvardsson's passion for the Automotive industry makes her the perfect person to build out AOL's automotive strategy. Her deep ties to the Detroit area and extensive network of industry contacts will ensure AOL's future success in this key industry."

Edvardsson joined AOL in 2004 as Director of Client Services in Detroit, overseeing the team responsible for managing large-scale integrated programs across AOL. For the past four years, she led strategy and sales development efforts on behalf of AOL's top automotive clients. Prior to joining AOL, Edvardsson worked for American Express in multiple online marketing roles, as well as Prudential Investments, where she managed institutional bond portfolios.

"I am honored to be recognized as a leader in the automotive space, and excited to take on this leadership position at AOL," said Edvardsson. "We are devoted to creating innovative, strategic platforms, products and solutions for marketers and my in-depth experience and client relationships will help me thrive in this new role."

About AOL

AOL Inc. is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.