Revive Your Ride! WIN BIG SPRING GIVEAWAY Kicks Into Gear

IRVINE, CA--April 15, 2011: Riders across the country, start your engines: the Revive Your Ride! WIN BIG SPRING GIVEAWAY kicks into gear today. Running April 15 through June 30, the national powersports industry promotion offers all riders a chance to win one of 50 great prizes, from windshields, helmets, leather jackets, motorcycle lifts and exhaust systems to $5,000 to spend on aftermarket accessories. To enter, customers simply visit a participating retailer, pick up an entry card and enter online at reviveyourride.org.

“Revive Your Ride! is a great opportunity for riders everywhere to win cash or prizes this riding season”

This year's lucky Grand Prize winner will receive a $5,000 pre-paid MasterCard that can be used exclusively at participating motorcycle/aftermarket retailers. Twelve additional pre-paid cards also will be given away, with amounts ranging from $100 all the way up to $2,000. Thirty-seven product package giveaways run the gamut from handlebars, gas tanks and tires to boots, battery chargers, gift certificates and much more. All prize packages can be seen at Revive Your Ride.

"Revive Your Ride! is a great opportunity for riders everywhere to win cash or prizes this riding season," said Frank Esposito, MIC aftermarket committee chair. "Whether you ride on the street or in the dirt, with so many great products to win, is there any reason you wouldn't visit your local powersports retailer to pick up an entry card"

Last year's lucky winners rode in from all corners of the U.S., including Florida, New York, Washington and California, with Grand Prize Winner Jim Aldridge receiving his winning entry card at California Phil's in Concordia, Kansas.

Sponsored by the Motorcycle Industry Council's Aftermarket Committee, 2011's WIN BIG Spring Giveaway is bigger than ever with the opportunity for customers to win $40,000 in prizes, from service contracts, gear and accessories to pre-paid debit cards. To find out more or for a complete list of contest rules, visit Revive Your Ride.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office adjacent to Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at MIC .