Porsche Cars North America Selects Brandware Public Relations as PR Agency of Record

ATLANTA--April 18, 2011: Brandware Public Relations (www.brandwarepr.com), an independent, full-service agency specializing in enthusiast brands, has been selected as public relations agency of record for Porsche Cars North America (PCNA) (www.porsche.com/usa/), the exclusive importer of Porsche vehicles for the United States.

Brandware will support the Porsche public relations team with the full range of external and internal communications needs, including brand, product and lifestyle public relations; media and community relations; media events and social media initiatives. The multi-year contract is effective immediately. Brandware has previously provided special project support to PCNA, including the 2010 Porsche 60-Year Anniversary campaign and select social media initiatives.

About Brandware Public Relations

Brandware Public Relations (Brandware PR) clients are category-leading brands in automotive, powersports, health, technology and consumer products categories. Brandware helps enthusiast brands tell their unique stories across external and internal communication channels, including digital and social media platforms. In addition to full-service public relations and social media services, Brandware also offers in-house marketing communications and market research expertise. Brandware Public Relations is part of the privately held The Brandware Group, Inc., founded in 2000 by Elke Martin and David Krysiek.