OnStar Educates Its Salespeople with Creative Channel Services

Retailers and Dealers Can Learn How to Sell OnStar's New "For My Vehicle" Product on CCS' CyberScholar Retail Network

LOS ANGELES--July 28, 2011: Creative Channel Services (CCS), a leading retail marketing agency, today announced that OnStar has chosen CCS as its online learning partner to support OnStar's recently released For My Vehicle (FMV) product. Information on OnStar FMV is being distributed over CCS' CyberScholar Retail Network, the free online training resource used by thousands of retail salespeople nationwide.

OnStar FMV is available at select retailers and dealers that offer automobile electronics installation services. On CyberScholar, salespeople can learn about FMV's features and services -- such as automatic crash response, OnStar Advisors 24/7 services, roadside assistance and turn-by-turn navigation services.

OnStar has been available on new GM cars since 1996. The new FMV system opens a whole new market for OnStar, with more than 90 million vehicles on the road today compatible with FMV. FMV will cost $299 (plus installation) and replaces the rearview mirror in compatible cars.

"CyberScholar is an extremely convenient resource for our retail partners nationwide to learn how to sell OnStar FMV," said Greg Ross, vice president of business extensions, OnStar.  "As our retail initiative grows, we are glad to have an experienced partner in Creative Channel Services to help with our retail success."

"Creative Channel Services is expanding into new markets and product categories," said Andy Restivo, CCS' president and CEO. "The OnStar partnership is exciting as it highlights the first 12-volt product on CyberScholar outside of audio solutions. This has helped foster conversations with a new set of retail and manufacturer partners."

CyberScholar, the No. 1 online retail learning solution, consolidates product information from multiple manufacturers to a single resource that is easily accessed by the people who engage directly with consumers to sell products. In 2010, the entire CyberScholar Network reached more than 260,000 retail sales associates in over 13,000 store locations, and tallied nearly 8 million passed training-module completions.

About Creative Channel Services, LLC

Creative Channel Services (CCS) is a retail marketing agency that improves sales and profitability for its manufacturer and retailer clients. Through the company's proprietary CyberScholar Retail Network, exclusive retail partnerships and national field-marketing programs, CCS' unique approach to point-of-sale marketing solutions accelerates clients' sales performance by connecting brands annually with 15,000 stores and 250,000-plus retail professionals who recommend and sell products to up to 3,000,000 customers each day. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc. (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About OnStar

OnStar, a wholly owned subsidiary of General Motors, is the leading provider of connected safety and security solutions, value-added mobility services and advanced information technology. Currently available on more than 40 MY 2011 GM models, OnStar soon will be available for installation on most other vehicles already on the road through local electronics retailers, including Best Buy. The OnStar Mobile App is a recipient of the 2011 Edison Award for Best New Product in the Remote Driving Aids segment and OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the Technology segment. OnStar safely connects its more than six million subscribers, in the U.S., Canada and China, in ways never thought possible.