The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Ultimate Online Tire-Selection Experience for Nitto Tire Fans


nitto (select to view enlarged photo)

LONG BEACH, CA—August 5, 2011: Its loyal customers are wild about the brand, which is why Nitto Tire U.S.A. Inc. tops the tire industry in an important measure of success -- the number of fans who have clicked the “Like” button on its Facebook page. That’s due in no small part to the efforts of Cie Studios, a developer of interactive applications for business that has been the company’s full-service marketing agency of record for the past 13 years.

“Visitors to the new NittoTire.com will discover compelling visuals, information that is easy-to-access and share with friends via social media, and a tire selection experience that moves them through the process of researching and selecting the right style and model of tire to suit their needs”

Growing the size of Nitto Tire’s customer and fan base is a key objective behind today’s launch of Nitto Tire, a new website designed by Cie Studios and optimized for mobile devices that enables users to research and select the right set of tires for the type of vehicle they drive and engage with both the company and other Nitto Tire fans via Facebook and Twitter.

“After 13 years as Nitto Tire’s agency of record providing a full complement of both traditional and interactive marketing services, nobody knows the Nitto Tire brand or its customers better than our team,” said Cie Studios President Edward Yu, noting that Cie Studios has a number of other legacy accounts, including Pioneer Mobile and Home Electronics (10 years) and Toyota/Scion (4 years).

“We see ourselves as an extension of their marketing team,” Yu said. “This kind of intimate understanding of the company and the brand helped us to design and deliver a comprehensive yet simple-to-use tire selection experience that empowers customers to make decisions, creates loyalty, and enables them to share their knowledge and experience with other Nitto Tire customers and the company using social media.”

Upon entering Nitto Tire, users can click on one of three tire categories to view vivid multi-dimensional images and highly detailed descriptions of the full line of Nitto tires. They also can search by vehicle type, model and other filters to find the right tire and size for their vehicle. Users can review daily news updates, enjoy special multi-media features, follow recent “tweets” or share information with their friends by clicking “Like” and joining fellow enthusiasts who receive news and post information on the Nitto Tire Facebook page at Facebook Nitto Tire . Finally, users can search and geo-map Nitto Tire retailers by ZIP code, and or view “Tires 101,” a special section devoted to basic information about tires and the tire purchase.

“Visitors to the new NittoTire.com will discover compelling visuals, information that is easy-to-access and share with friends via social media, and a tire selection experience that moves them through the process of researching and selecting the right style and model of tire to suit their needs,” Yu said. “We’re already seeing an increase in the amount of time users are spending with the site and believe that will translate, over time, into new opportunities to engage Nitto’s loyal fans on Facebook and other social media platforms.”