Bridging the Gap between Driver and Car: Frost & Sullivan Webinar on the Automotive Human Machine Interface

Bridging the Gap between Driver and Car: Frost & Sullivan Webinar on the Automotive Human Machine Interface

New HMI Solutions Need to Secure Driver’s Safety and Minimise Distraction

LONDON –--15 September 2011 –: While there is still a strong preference for haptic interfaces in the automotive human machine interface market, voice control interface is gaining a lot of importance and is fast developing into a major growth area. Comfort and convenience functionalities are more frequently used in comparison to other in-vehicle functions. Thus, it becomes important to have relevant modality for quick access to get the driver to concentrate on driving again.

Frost & Sullivan will hold a complimentary web conference, entitled Automotive Human Machine Interface: Bridging the Gap between Driver and Car, taking place on Thursday, 29th September 2011, at 4 p.m. BST. Research Associate, Krishna Jayaraman, aims to give insights on OEM and supplier strategies to deliver a HMI solution which would make driver interaction with the car intuitive and effective in a safe way. The web conference will cover the market for automotive human machine interface in Europe and North America focusing on haptic interface (steering wheel controls and multifunctional knobs) and voice control interface, the consistency of demand for such systems in these countries, and the competitive dynamics.

To participate in this complimentary web conference, please email Katja Feick at katja.feick@frost.com with your full contact details. Upon receipt of the above information, a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

“OEMs and suppliers are constantly working on a prioritisation of information coming from infotainment systems and smart phones to minimise driver distraction and increase safety,” says Jayaraman. “The primary aim of HMI is to simplify the driver interaction with the car.”

The web conference will cover as to how the industry is turning to a multimodal HMI solution and contribution of each of these interfaces in multi-modality, challenges in implementation of different interfaces and the strategy to mitigate driver distraction. It will also analyse the dynamics and trends of the market, while projecting the future outlook and the opportunities it offers to the different members of the value chain.

“Consumers demand for safety and convenience along with a vehicle manufacturers’ strategy to realise their brand philosophy, and they are likely to be the major driving forces of the automotive human machine interface market,” Jayaraman continues and concludes: “OEMs are actively looking at finding an optimised solution to this challenge by providing the same styling of HMI solutions across their product line-up to minimise distraction and learning curve.”

This web conference will benefit Tier 1 suppliers, voice recognition software suppliers, IVI software providers, mobile operators, as well as auto OEMs by discussing emerging trends for the European and North American Automotive Infotainment Market.

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