Smart Holdings Continues to Run Media Tests on RX Prescription Savings and Auto Warranty Ad Campaigns
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MARIETTA, GA--September 28, 2011: Smart Holdings, Inc., dba Assurance Group Direct announced today that the company will continue its sales efforts via television commercials with new media running again on October 3rd for the Auto Warranty Program and October 10th for the RX Prescription Savings program.
The RX program will be testing a new TV spot, going from a 2 minute version to a 1 minute version, allowing the company to run 2 spots for every one spot that was run in the previous media run, reducing the media cost and the cost per lead. Once an RX customer joins the program they continue paying for their membership monthly, growing the customer base every month. According to the provider the average customer on this program stays in the program an average of 7 years.
The Auto Warranty Program, based on gross numbers reported on the last media run in July, the Company anticipates sales potential to return three times what is spent in media, which is typically a model for success in the direct response market.
The Company plans to continue expanding both RX Prescription Savings Program and Auto Warranty Program in the months ahead as these programs are showing preliminary results that indicate profitable opportunities.
About Smart Holdings, Inc.
Headquartered in Marietta, GA, Smart Holdings, Inc., through its wholly owned subsidiary, Assurance Group Direct, is in the business of selling automotive extended service plans and health care plans on a nationwide basis. Products now being sold include Prescription Medication Savings Plan and the Dental, Vision, Hearing and Chiropractic savings plans. The company is marketing directly to consumers through national television, Internet and other mass medias including social networking.
