Chrysler Brand and Chivas USA Team Up to Drive Soccer Fan Experience at Select Games

FYI: Chrysler Buyer's Guide

DETROIT--Oct. 5, 2011: Chrysler brand and Chivas USA are generating soccer fan excitement in the Los Angeles area. With a multiplatform promotion online, at dealers, and at the stadium there's something for everyone to experience.

Online, people have an opportunity to enter the "Humble Beginnings" contest to win season tickets. Several fans already won tickets to the Chrysler Title Night game on October 22 just by tweeting while others were randomly selected to sit front and center in Chrysler's VIP seating. And for the younger set there's an opportunity to win one of 300 open positions at a soccer clinic conducted by Chivas USA.

Right now 150 youth have already scored their place to attend a soccer clinic conducted by Chivas USA players. For a chance to win one of the remaining 150 places, youth at the final scheduled game on October 22 can sign up to see if they have what it takes to score a "goooooooooooooal" and fill one of the open slots at a soccer clinic.

Everyone has an opportunity to win the breakaway prize, 4 VIP tickets for the 2012 Chivas USA season, by entering the "Humble Beginnings" contest where they can enter their story of hard work and their accomplishments. The winning story will be read live during the Chrysler Title Night game held on 10/22.

Adults will also have an opportunity to secure a child's place at the soccer clinic by test driving a new Chrysler 200, 300 or Town & Country at one the participating dealers during the following dates and times:

10/8 --2-4PM: Cerritos CJDR Dealership, Cerritos

10/8 --4-6PM: South Bay CJDR Dealership, Torrance

10/9 --3-6PM: Glenn E Thomas CJDR Dealership, Signal Hill

10/15 --2-4PM: Cerritos CJDR Dealership, Cerritos

"We are very happy with this new partnership we are signing with the Chrysler brand," commented Rodrigo Morales, Vice President of Marketing and Sponsorships for Chivas USA. "At Chivas we look for partners that are leaders in their market and obviously Chrysler is a clear example of this. That is why we take pride in the fact that Chrysler chose Chivas USA so that throughout our multiple marketing platforms such as our very own players, internet web page and radio we can promote their vehicles."

To download your "Humble Beginnings" story log onto www.chryslerchivas.com.

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, groundbreaking technology, craftsmanship and intuitive innovation --all at an extraordinary value --since the company was founded in 1925.

The Chrysler brand continues that tradition in 2011 with a rejuvenated, stylish, well-crafted product lineup. Every 2011 vehicle the brand sells is all-new or significantly redesigned and engineered from the ground up. This succession of innovative product introductions propels the brand's standing as the leader in design, engineering and value. "Design with purpose" puts the premium for the Chrysler brand in the product, not the price.

The new Chrysler Town & Country minivan, the best-selling minivan in the United States in 2010, leads the way with a new powertrain offering best-in-class horsepower; an all-new, exquisitely crafted interior that includes improved Stow 'n Go® seating and storage system; an updated, elegant exterior design and over 40 standard safety and technology features on every model, including SafetyTec which includes blind spot monitoring, rear cross path detection, ParkSense® rear park assist, ParkView® rear back-up camera, rain-sensing wipers and SmartBeam headlamps. The Chrysler Town & Country minivan has won the R.L. Polk Loyalty award an unprecedented 10 times in-a-row.

The new 2011 Chrysler 200 sedan and Convertible offer elegant styling within a vehicle segment often noted for its "sea of sameness." A stylish new exterior and all-new interior will wow consumers with its craftsmanship, high-quality materials and understated elegance. The new powertrain and major suspension overhaul provides a confident, spirited driving experience. Every safety feature is standard on the 200 sedan and 200 Convertible, and all models are packed with standard features at a price that offers customers a remarkable value.

With its elegant proportions and head-turning style, the all-new 2011 Chrysler 300 takes the "most award-winning new car ever" to new heights --combining the best of the nameplate's 56-year history with world-class craftsmanship, execution and upscale materials. Unmistakable proportions with added design, refinement and a more tailored appearance provides the all-new Chrysler 300 sedans with distinctive styling. By combining world-class accommodations with American style, the all-new Chrysler 300's interior features an expressive and elegant design with authentic materials, passenger comfort features and precise fit and finish. The 2011 Chrysler 300 sedans deliver grand-touring performance and world-class handling with efficient powertrains and new second-generation E-segment chassis architecture. Customers will feel connected, comfortable and secure with state-of-the-art connectivity, infotainment and more than 70 safety and security features. The iconic vehicle of the Chrysler brand sets the new standard for American sedans.

About Chivas USA

Founded in 2004, Los Angeles-based Club Deportivo Chivas USA has achieved remarkable success in six full seasons in Major League Soccer. From 2006-2009, the Mexican-owned club qualified for the MLS Cup Playoffs in four consecutive seasons, to the delight of its passionate supporters. In addition, Chivas USA's innovative grassroots programs demonstrate its deep commitment to the Southern California community, while the club's youth teams and Soccer Academies offer unprecedented opportunities to the region's best young talent.