Telmap Selects INRIX Traffic Information for Mobile Location Companion Service

LONDON--Oct. 31, 2011 Telmap, pioneers in mobile location-based services, and INRIX, the leading international provider of traffic information and connected driving services today announced that Telmap will use INRIX's real-time, historical and predictive traffic information in its Mobile Location Companion service worldwide.

The partnership is expected to enhance the navigation experience and increase usage by allowing Telmap users to enjoy best in class routing through better alternative routes that take into consideration real-time traffic and will result in reduced travel time and more accurate estimated time of arrival (ETA).

These improvements will be driven by INRIX's breakthrough traffic analytics that accurately measure the speed of travel and estimate travel times for routes covering both major motorways and secondary roads, which is powered by the largest crowd-sourced traffic community in the world.  INRIX's traffic data coverage combined with the coverage of recently acquired ITIS Holdings offers Telmap users unprecedented coverage in 30 countries.

Telmap's strong market leadership in the location-based services arena, as well as its millions of end users, who engage with the Telmap Mobile Location Companion on a daily basis, through Telmap's work with mobile operators, serve as a great platoform for INRIX to significantly enhance its reach.

"Telmap's goal is to provide its millions of users with an excellent and the quickest possible navigation experience. We evaluated several traffic data providers and INRIX's excellent aggregation and technological capabilities, extensive coverage, and focus on traffic as their main product, will enable us to present the best traffic available in the world today", said Motti Kushnir, Telmap Chief Marketing Officer

"Telmap are a strategically important customer to INRIX," said Stuart Marks, Senior Vice President of INRIX Europe. "Our efforts to combine the immediacy of community traffic reporting with our existing data will result in the delivery of critical information to the driver in a much more timely manner than available from other services today."

INRIX traffic information will be integrated into the Telmap Mobile Location Companion by the end of the year.

Notes to Editors

About Telmap

Telmap is a world leader in mobile location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers. Telmap's flagship product is the world's first personalized Mobile Location Companion integrating innovative and patented technologies including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets. A complementary web companion is also available, as well as a robust location platform with a set of APIs to support Telmap customers in delivering a strong LBS strategy.  Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange FT Group, Vodafone, Vodacom, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, and more.

About INRIX

INRIX® is a leading global provider of real-time traffic information and connected driving services in the car, online and on mobile devices. With more than 200 customers and partners including Audi AG, ADAC, ANWB, the BBC, Ford Motor Company, I-95 Coalition, MapQuest, Microsoft, NAVIGON, Nissan, O2, Tele Atlas, Telmap, TeleNav, Toyota and Vodafone, INRIX's real-time traffic and traffic forecasts help drivers save time every day.

INRIX Traffic Services leverage the largest crowd-sourced traffic community in the world to aggregate and enhance traffic-related information from hundreds of public and private sources, including traditional road sensors and the company's unique network of more than 30 million connected vehicles and devices. INRIX delivers highly accurate real-time and historical traffic information today for 30 countries worldwide. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit www.inrix.com