ESCORT's New Ultimate Real-Time Protection Network, ESCORT Live, Wins Best New Mobile Electronics Product Award at 2011 SEMA Show

LAS VEGAS--Nov. 2, 2011 -- ESCORT Live, ESCORT's ultimate ticket protection network, has been awarded the Best New Mobile Electronics Product by the SEMA (Specialty Equipment Manufacturers Association). ESCORT Live competed with more than 2,000 products for the award, which is given for best new products debuted at this year's show.

"The entire ESCORT team is honored to receive this latest award for our history of industry-leading premium automotive accessories," said ESCORT Vice President of Marketing Dave Smidebush, who accepted the award at a ceremony at the show. "This award demonstrates that ESCORT Live is a revolutionary new product that will unite drivers in a social network for the road."

The revolutionary ESCORT Live technology is on display along with ESCORT's award-winning, premium automotive accessories today through Friday in the Las Vegas Convention Center, North Hall, Booth 11349. Additionally, the winners are displayed in the New Products Showcase, South Hall, where news of the ESCORT Live award was featured in a live television broadcast to local media. ESCORT will discuss details of ESCORT Live at a press conference at 10:30 a.m. Thursday, in the Media Center at show.

ESCORT Live is the social network for the road where drivers share live alerts with other drivers so everyone in the network can drive smarter. Now on sale through ESCORT (www.escortinc.com/escort-live), ESCORT Live uses Bluetooth technology embedded in SmartCord Live cords and a unique app for the driver's smart phone. When alerts are detected, they are transmitted to the ESCORT Live "cloud" and then broadcast across the ESCORT Live network, notifying drivers of potential ticket threats. In addition to these live alerts, the system provides ESCORT's industry-leading DefenderĀ® database of fixed position cameras and speed traps.

The key to the ESCORT Live community is real-time national reach and scale, and the fact that it is ready to work with more than one million current ESCORT and BELTRONICS models in use today. Multiply this data gathering and sharing process by millions of miles and driving hours and the result is a nation of protected ESCORT Live drivers.

"Following an ESCORT Live driver yields excellent information about what lies ahead because the first vehicle's alerts are seamlessly transmitted to other cars equipped with the ESCORT Live app," says ESCORT CEO and President John Larson. "ESCORT Live is a nation of protected drivers helping other drivers in the ultimate live alert network."

Media and industry experts also have praised ESCORT's newest technology.

"ESCORT Live makes drivers the safest and smartest in history -- you're gaining real-time protection and real-time alerts," says "Radar" Roy Reyer, an independent industry expert on radar detectors. "You're becoming part of a community with ESCORT Live."

"It's not only reliably accurate in a way no other crowd-sourcing app is, but it's also fun.  It brings a lot of the cat-mouse element that makes radar detectors so gratifying to use," said Eddie Alterman, editor-in-chief of Car and Driver magazine.

"You might have read about this ingenious device," wrote AutoWeek editor Dutch Mandel in an article on the magazine's Website. "Called ESCORT Live, it goes beyond a single, high-powered detector you put in your car. It is an entirely holistic system of identifying, tagging and recording the activities of laser-shooting gendarmes with a smart cord and a smartphone app."

Here's how it works: Imagine departing for the morning commute. Your neighbor's ESCORT radar detector encounters a laser gun; that alert information is relayed immediately to the ESCORT Live network as a confirmed "laser-detected" threat. Later, as you head in the same direction, even when you are miles away from the waiting laser gun, your smartphone equipped with the ESCORT Live app displays a red "laser-spotted" alert before you are in range.

ESCORT Live alerts are displayed with band, signal strength and frequency. Events spotted previously in the network are indicated by an "approaching live alert" message with directional location arrow and distance-to-arrive at the alert source.

Alerts appear at their coordinate location and are marked with an intuitive "heat map" icon that changes color and transparency based on alert relevance.

The ESCORT Live app provides the latest available information on speed cameras, speed traps and speed limit data.  Important driving data is displayed for compass heading, vehicle speed and over-speed alerts.  Users are automatically updated with the latest detector software to optimize performance and eliminate false alerts.  The app features map and dashboard views with multiple alert settings based on user preference.

"Our radar detector products have always provided drivers with the highest level of ticket protection in the marketplace," says ESCORT's Vice President of Product Development Tim Coomer. "Now, with ESCORT Live, ESCORT drivers don't need to be in the range of the threat, they just need to be in the network."

ESCORT also will display two additional new products at the SEMA show.

• ESCORT's QuickStart is a remote start and security system that gives drivers one-touch control over the several features to start, track, and secure their vehicle via their smartphone. Drivers can control multiple vehicles with one App and assign more than one user to control a vehicle.
• ESCORT Mobile TV is a connected Mobile Digital TV (MDTV) receiver with antenna, capable of delivering digital TV to automotive consumers. In addition to Wi-Fi and 3G/4G capability, this accessory directly manages Apple security IC (iAP0) and USB interface.

About ESCORT, Inc.
ESCORT Inc . is the leading manufacturer of high-performance radar/laser detectors and premium automotive accessories.  ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio, with its principal manufacturing facility located in Mississauga, Ontario, Canada.