Black Friday May Be Best Day to Buy a Car in 2011

Editors Note: BEWARE!!!!! Before you search for a bargain, make sure the vehicle you will buy is the "right" one for your needs, cost is only one part of the purchase equation...here is our take on how and what you must do BEFORE you visit a dealer and way before your buy. Get Smart Not Screwed.

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SANTA MONICA, CA--Nov. 14, 2011: Think Black Friday only helps save you money on your next LCD television or laptop? Think again. A web site TrueCar.com, said that it expects this year's Black Friday, November 25th, will be the best day to buy a new vehicle, which is the first or second largest purchase consumers make.  Last year, the best day to buy a vehicle was on July 28th. Automakers are offering significant deals on 2011 and 2012 models that can potentially save consumers upwards of 23 percent. The average savings so far in 2011 was six percent.

This year the overall top five best deals are:

*Estimated Net price is the estimated average transaction price of a vehicle after incentives.

** Percent Discount from MSRP is rounded to the nearest tenth

"Dealerships offer significant discounts on Black Friday which can save consumers thousands off the purchase of a new vehicle," said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. "It's an atypical day to purchase a car since consumers think of retail shopping, but buying a new vehicle on Black Friday can often lead to big savings."

Each year, TrueCar evaluates a variety of data-backed automotive intelligence, trends and forecasts to determine the best day to buy.  The deals are available nationwide and reflect the possible discount from the Manufacturers Suggested Retail Price (MSRP) and include manufacturer's rebates and other incentives.  While the best deals this year are expected on Black Friday, auto buyers can still get better deals compared to the rest of the year on the Saturday and Sunday following Black Friday (in addition to Cyber Monday), making the whole weekend a great time to buy a new car.