Suzuki's 2012 Super Bowl Ad is "Movin' On Up" With New Song From Rapper 50 Cent

Suzuki refines soundtrack of "Sled" Super Bowl spot with upbeat song from award-winning musician

BREA, CA--Feb. 2, 2012: American Suzuki Motor Corp. (ASMC) today premiered the final version of its 2012 Super Bowl commercial -- entitled "Sled" -- on its Facebook and YouTube pages. After previewing its big game ad last week, Suzuki upgraded the music in its television spot with a music track by well-known rapper 50 Cent. The artist's song "Movin' On Up" is fitting for Suzuki's "Sled" advertisement, which illustrates the exhilaration one can receive from upgrading their ordinary daily driver with a more entertaining mode of transportation. In the ad, an Eskimo trades in his dog-powered snow sled for an all-wheel-drive 2012 Kizashi sport sedan.

"We are thrilled to show off the Kizashi's fun-to-drive capabilities during the most-watched sporting event of the year," said Jeff Holland, director of social media, American Suzuki. "We feel that 50 Cent's upbeat music brings the Kizashi to life in a way that viewers will relate to."

"Sled"
Developed by El Segundo, Calif.-based advertising agency Siltanen & Partners Advertising, Suzuki's "Sled" television spot is set in an isolated mountain location. "Sled" opens with an early morning scene where an Eskimo and his dog sled team ride off into the horizon. As the landscape changes from morning to evening, the quiet still of the frozen tundra gives way to vibrations and a hint of something new in the distance. A Kizashi -- accompanied by 50 Cent's "Movin' On Up" -- comes driving into view with one of the Huskies' heads sticking out of the front passenger window enjoying its owner's new mode of transport. The spot then cuts to the interior of the vehicle, revealing the other sled dogs buckled into the back seat and the Eskimo behind the wheel of the Kizashi -- all of whom are digging the lavish accommodations and warm interior of the car, while bumping their heads and tapping their paws to the song's beat. The Eskimo pulls up to his igloo and his wife comes out to greet him. With a puzzled look on her face, and in her native Inuit tongue, she asks, "Where's the sled?" The man replies, "I traded it in," (the conversation is subtitled in English).

Watch the Suzuki "SLED" TV spot

Suzuki's 2012 Super Bowl spot will air both in 60-second and 30-second formats in the company's top retail locations across the U.S. "Sled" will continue to run following the Super Bowl in conjunction with a new Suzuki advertising campaign scheduled to debut in March.

2012 Suzuki Kizashi AWD
The 2012 Suzuki Kizashi anchors Suzuki's versatile vehicle lineup, helping move the brand upscale without abandoning the company's traditional emphasis on content and value. The sleek and stylish sport sedan was recognized as No. 1 in owner satisfaction vehicle among midsize cars in J.D. Power & Associates' annual APEAL study, as well as the top sedan in AutoPacific's Vehicle Satisfaction Awards among midsize cars for the second consecutive year, and received a Best Buy designation from Consumers Digest, among other prestigious automotive accolades.

2012 Suzuki Auto Product Line
Suzuki is proud to offer the most affordable all-wheel-drive lineup available in the U.S. and maintains a versatile array of vehicles, including the spirited SX4 Sport sedan, multipurpose five-door SX4 Crossover, SX4 SportBack hot hatch, refined Grand Vitara compact SUV, award-winning Equator pickup truck and performance-oriented Kizashi Sport. Every vehicle in the line provides Suzuki's standout virtues of durability, leading-edge style and high-content at a competitive price. All 2012 Suzuki automobiles are backed by America's #1 Warranty: a 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.