ZAG - Zag Sales Strategy, Now Known as TrueCar, Inc., Receives DrivingSales Dealer Satisfaction Award

Company Wins "Top Rated" Award for Dealer Satisfaction in Best New Car Lead Provider Category

SANTA MONICA, CA--Feb. 3, 2012: ZAG - Zag Sales Strategy, now known as TrueCar, Inc. is the recipient of a "Top Rated" Best New Car Lead Provider award in the third annual DrivingSales Dealer Satisfaction Awards, presented in conjunction with the 2012 National Automobile Dealers Association (NADA) Convention & Expo.

ZAG - Zag Sales Strategy, now known as TrueCar, Inc., is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs.

"We are thrilled that dealers have chosen ZAG - Zag Sales Strategy as the best new car leads provider in the industry," said Scott Painter, CEO of TrueCar, Inc. "At TrueCar, we are committed to providing our dealer partners with some of the highest closing leads and finding new solutions that can help our dealer partners convert more leads into sales. It's an honor to receive this award as we begin meetings with our dealer partners and dealers interested in the TrueCar program at NADA."

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction by allowing dealers to rate and review their vendors at DrivingSales.com Vendor Ratings, the industry's only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons. Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of auto dealers who are part of the DrivingSales.com community, received awards. The awards also incorporate the results of the 2011 Vendor Ratings survey, which was deployed to nearly 18,000 dealerships nationwide.

"We are proud to present a DrivingSales Dealer Satisfaction 'Top Rated' Best New Car Lead Provider Award to ZAG - Zag Sales Strategy for achieving the most coveted accolade of all, the satisfaction of its dealer customers," said DrivingSales CEO and Founder Jared Hamilton. "This award, based on the direct input of the dealer community, recognizes service providers like ZAG - Zag Sales Strategy who are leading the way in innovation, performance, and customer service. We congratulate ZAG - Zag Sales Strategy on their excellent results and for achieving the satisfaction of their dealer customers."

Full award results are available online at Dealer Satisfaction Awards. Full broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony will be available at Driving Sales following NADA.

About TrueCar, Inc.

TrueCar, Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. TrueCar is a visual publisher of new car transaction data. TrueCar price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid recently for an identically-equipped vehicle both locally and nationally. TrueCar works with a national network of dealers that provide a no-hassle car buying experience, and in many cases a highly competitive upfront price, to assist some of the nation's largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers. TrueCar is headquartered in Santa Monica, CA and has offices in San Francisco, CA and Austin, TX. With 131 percent annual growth since 2006, TrueCar has connected hundreds of thousands of consumers with dealers nationwide resulting in the sale of over 400,000 vehicles and is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information.