ADESA Montreal and Quebec City Give Dealers a Competitive Advantage with Every Car They Buy

LONDON, ON--March 5, 2012

As a result of a new partnership with CarProof Vehicle History Reports, dealers buying from ADESA in the province of Quebec gain a critical heads-up over competitors

LONDON, ON, March 5, 2012 -- Whenever we make important business decisions that affect the success of our dealerships, we do our homework. When we hire someone, we review their resume and call their references. When we select partners, we get to know their background, look at past clients, and examine work they've done before.

This process should be no different when we make the most important business decision of all - buying and selling our inventory. Although we can certainly make great visual assessments, this alone isn't enough; we need the ability to do that same level of research on our vehicles. What have they been through? What is their history? Without that, we risk buying at the wrong price, selling at the wrong price, and missing out on the greatest opportunity of all: passing that information on to our customers to build lasting, loyal relationships based on trust.

This past model of buying inventory without all the available information is something that we as dealers no longer have to accept, thanks to the forward-thinking of ADESA's management, and their new partnership with CarProof Vehicle History Reports.

Starting March 7, 2012 in Montreal, and March 22, 2012 in Quebec City, ADESA auction in the province of Quebec will be including a CarProof report on all of their dealer consignment vehicles - something that was reserved for institutional consignment in the past.

"It is the right thing to do for our customers, to offer them as much information as possible on the vehicles they are looking to buy," shared Simon Robitaille, General Manager of ADESA Montreal. "This decision to offer a CarProof on our dealer consignment is a significant step toward improving transparency in the marketplace and helping our customers buy vehicles coming from other dealers. As the offering is changing in the coming years from institutional cars and lease returns to dealer trade-ins, it is important for us to evolve with the market and be attentive to our customer's needs," Robitaille added.

CarProof Vehicle History Reports is the trusted source in Canada for the best, and most detailed information about a vehicle's past. Searching against the VIN, CarProof looks cross-Canada and in the United States for information like registration, branding, critical accident detail, import/export data and more.

"This is a milestone for ADESA," stated Marty Meadows, VP, Strategic Accounts and Business Development at CarProof. "I applaud their efforts and commitment to transparency, and congratulate them on being the first auctions in Quebec to commit to providing all available data to their buyers. Consumers have asked for transparency, and ADESA has delivered."

About CarProof Vehicle History Reports

CarProof, a London, Ontario-based company founded in 2000, is the leading provider of the most comprehensive used vehicle history report available in Canada. CarProof's fully bilingual vehicle history reports rely on accurate and live real-time data to provide consumers with a complete history of their vehicle including accident information, cross-Canada lien search information and full U.S. history. In addition to being named one of Canada's 50 Best Managed Companies, CarProof was recently honoured with Deloitte's 2011 Technology Fast 500 and Fast 50 Awards. For more information about CarProof, visit CarProof .

About ADESA

ADESA offers a full range of auction, reconditioning, logistical and other vehicle-related services to meet the remarketing needs of its institutional and dealer customers. With 70 auction locations in the United States, Canada and Mexico, strategically located near metropolitan areas with a large concentration of used vehicle dealers, the company is well positioned to host both physical and Internet auctions. ADESA LiveBlock simulcasts vehicles worldwide. ADESA DealerBlock offers two ways to buy: bid-now sales events or buy-now pricing 24/7. Through its related subsidiaries of AutoVINŽ and PAR North America, it is also able to provide additional services including inspections, inventory audits and remarketing outsourcing solutions including a network of repossession agents, titling and auction sale representation. Visit ADESA for details.