AMSTERDAM--March 27, 2012: According to independent research conducted by the German Aerospace Centre (DLR), solutions with TomTom's real-time traffic information save drivers the most time and money. According to the study, products powered by TomTom's HD Traffic reduce average drive times by 13% and up to 30% in congested areas. HD Traffic is TomTom's real-time traffic technology and is used in products ranging from portable navigation devices (PNDs), smartphones, automobile infotainment systems, and government traffic management centres. In addition to reduced commute times, the study showed that TomTom outperforms the competition at minimising fuel costs and reducing impact on the environment.
“Furthermore, the study also supports TomTom's analysis that efficient traffic planning and routing can lead to better usage of available road capacity, benefitting all drivers.”
The DLR study included extensive drive tests in and around the city of Berlin, Germany. The study is based on a typical commute lasting 30 to 40 minutes each way. Compared to the other navigation products in the study, TomTom's HD Traffic performed best overall-- for a typical commuter this 13% savings can add up to 50 minutes of travel time per week or about 40 hours per year.
"Smart routing technology combines accurate historic and real-time traffic information to significantly reduce drive times," says Karsten Lemmer, Director of DLR's Institute of Transportation Systems. "In addition it may also help to reduce travel times for all drivers by spreading the traffic load to other routes. On top of that, fewer stops caused by traffic congestion lead to less fuel consumption and ultimately less CO2 emissions."
"The research conducted by DLR validates our claim that HD Traffic saves users precious time in a busy world and helps to offset the rising cost of fuel," says Harold Goddijn, CEO of TomTom. "Furthermore, the study also supports TomTom's analysis that efficient traffic planning and routing can lead to better usage of available road capacity, benefitting all drivers."
Visit TomTom at Intertraffic booth #203 in hall 9 to learn more about TomTom's traffic products.
About TomTom
TomTom is a global supplier of location and navigation products and services. We provide consumers and enterprise, government and automotive industry customers with digital maps, traffic intelligence, navigation software, PNDs, automotive systems, fleet management services, smartphone apps, fitness devices, POIs and speedcam intelligence.
Headquartered in Amsterdam, TomTom has over 3,500 employees and operates from 50 locations in 35 countries.
TomTom (AEX: TOM2) is listed on NYSE Euronext. More information can be found at www.tomtom.com. For the most up-to-date route planner, including live traffic information please visit Tomtom Love Traffic
About TomTom's Traffic Manifesto: TomTom Manifesto
About DLR
DLR is Germany's national research centre for aeronautics and space. Its extensive research and development work in Aeronautics, Space, Energy, Transport and Security is integrated into national and international cooperative ventures. As Germany's space agency, DLR has been given responsibility for the forward planning and the implementation of the German space programme by the German federal government as well as for the international representation of German interests. Furthermore, Germany's largest project management agency is also part of DLR.
Approximately 7000 people are employed at 16 locations in Germany: Cologne (headquarters), Augsburg, Berlin, Bonn, Braunschweig, Bremen, Goettingen, Hamburg, Juelich, Lampoldshausen, Neustrelitz, Oberpfaffenhofen, Stade, Stuttgart, Trauen, and Weilheim. DLR also operates offices in Brussels, Paris, and Washington D.C.
Information on the DLR Institute of Transportation Systems can be found at DLR Institute of Transportation.
