Subaru of America Reports March as Another Record Sales Month
 |
- Fourth consecutive month of record sales for the brand
- Best First Quarter in Company history
- Impreza and Legacy models shatter previous month sales records
CHERRY HILL, NJ--April 3, 2012: Subaru of America, Inc. today reported record sales for March 2012 of 32,387 vehicles, a 20.33 percent gain over March 2011. The company also reported year-to-date sales of 80,568, more than 19 percent gain over prior year. March 2012 was the second best sales month in Subaru history, behind only December 2011.
The all-new Impreza was up 214 percent in March and recorded the best month in its history. Legacy posted its best sales month ever.
Executives at Subaru were today celebrating the best first quarter in the company's 44 year history. "We are very pleased to be able to continue our recent sales momentum into 2012," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "We are well on our way to making 2012 our fourth consecutive record year."
|
Carline |
Mar-12 |
Mar-11 |
% Chg |
Mar-12 |
Mar-11 |
% Chg |
|
|
MTD |
MTD |
MTD |
YTD |
YTD |
YTD |
|
Forester |
6192 |
7629 |
-18.84% |
16874 |
19769 |
-14.64% |
|
Impreza |
8545 |
2719 |
214.27% |
21100 |
7787 |
170.96% |
|
Impreza WRX |
1197 |
1372 |
-12.76% |
2829 |
3583 |
-21.04% |
|
Legacy |
5384 |
4450 |
20.99% |
12117 |
10220 |
18.56% |
|
Outback |
10886 |
10498 |
3.70% |
27060 |
25429 |
6.41% |
|
Tribeca |
183 |
248 |
-26.21% |
588 |
669 |
-12.11% |
|
TOTAL |
32387 |
26916 |
20.33% |
80568 |
67457 |
19.44% |
"The all-new 2012 Impreza is spearheading our sales growth along with a terrific month for Legacy," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "The new BRZ sports car has taken over 1,000 pre-orders thanks to tremendously positive media coverage and sales for that car will be recorded from May. We also look forward to the XV Crosstrek coming on stream this summer."
