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'Follow This Car' Feature Tracks Change in Vehicle's Value Over Time


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IRVINE, Calif., April 17, 2012 -- Kelley Blue Book www.kbb.com, today announced its all-new Follow This Car feature, allowing car sellers to be among the first to know when the value of their vehicle changes. With the ability to track up to five cars, consumers will be notified via email when a specified vehicle's value changes by more than 2 percent.

Updated weekly with clear expiration dates listed on kbb.com, Kelley Blue BookŪ Values provide car buyers and sellers with market-reflective information to help make the best possible vehicle buying and selling decisions. Follow This Car provides kbb.com site visitors the unique opportunity to follow their vehicle's value as it changes over time. 

"It is critical to have the most up-to-date vehicle values information available when a consumer decides to sell their car," said Mike Wulf, director of product management for Kelley Blue Book's kbb.com. "Whether they decide to sell their car to a private party or trade it in at their local dealership, the latest valuation information provided by kbb.com's all-new Follow This Car feature will help ensure the best deal possible."

To access the Follow This Car feature on kbb.com, research 'what's my current car worth' from the kbb.com homepage, select the appropriate year, make and model, and determine its current value. On the values page, consumers will find a link to receive alerts for change in that vehicle's value. To sign up, interested users simply enter their name and email address to begin following their vehicle's value. Site visitors will receive a 'thank you' email with information on the selected model. A single notification email will arrive for all models being tracked once a value moves up or down 2 percent. In this email, car sellers also gain access to helpful kbb.com new-car shopping tools, including both expert reviews and ratings and consumer reviews and ratings.