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Noribachi Partners with Asbury Automotive Group to Integrate Sustainable Strategies


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LOS ANGELES--Noribachi, innovator of LED smart energy lighting, announces a growing partnership with Asbury Automotive Group, Inc. Asbury, the nation's fifth-largest public automotive retailer, upgraded exterior lighting at several dealerships with Noribachi LED technology, advancing a new era of integrated sustainability in the auto industry.

“Noribachi brings a unique viewpoint to the LED lighting industry. Not only do they care about providing the highest quality, most innovative solutions, but they are also forward-thinking and are doing exciting things to shape the future of the industry. We look forward to being a part of that future”

Regarding Asbury's sustainable initiatives, George Karolis, Asbury's Vice President of Corporate Development and Real Estate, states, "Exterior LED upgrades are among the most impactful of energy-efficiency opportunities. The ROI for LED technology is meaningful and is only going to get better as products and pricing continue to evolve."

Noribachi's partnership with Asbury has already resulted in many successful lighting upgrades. Working closely with Asbury facility managers at four major dealerships, Noribachi crafted custom-designed LED retrofit solutions to perfectly adapt to the exact lighting requirements of each location.

With several more Asbury dealerships slated to be upgraded to Noribachi LED lighting in the future, Noribachi is pleased to feature Asbury in an upcoming educational symposium about sustainable initiatives in the automotive industry.

"Both Noribachi and Asbury are extremely forward-thinking when it comes to their industries. Asbury's sustainable strategy is at the forefront of auto dealership efforts, while Noribachi's innovative solutions reflect a vigorous and youthful corporate personality. Noribachi is well-suited to exceed the expectations of a complex and prominent corporation like Asbury," says Rhonda Dibachi, CFO of Noribachi.

"Noribachi brings a unique viewpoint to the LED lighting industry. Not only do they care about providing the highest quality, most innovative solutions, but they are also forward-thinking and are doing exciting things to shape the future of the industry. We look forward to being a part of that future," concludes Karolis.

About Noribachi

Noribachi defines the future of illumination with its suite of LED and solar lighting products, power management solutions, and engineering services.

Noribachi products challenge traditional relationships with energy and design, driven by a passion to advance lighting technologies while reducing grid dependence.

Noribachi embraces the idea of the modern artisan with products crafted of the highest quality components and hand assembled in Noribachi's LA headquarters.

With over one thousand installations -- including world class hotels and luxury automobile dealerships -- representing a diverse variety of markets across the US and internationally, Noribachi drives the lighting industry forward.

Noribachi has offices in Los Angeles, CA and Albuquerque, NM.

For more information please visit Noribachi.

About Asbury Automotive Group, Inc.

Asbury Automotive Group, Inc. ("Asbury"), headquartered in Duluth, Georgia, is one of the largest automotive retailers in the U.S. Built through a combination of organic growth and a series of strategic acquisitions, Asbury currently operates 79 retail auto stores, encompassing 99 franchises for the sale and servicing of 30 different brands of American, European and Asian automobiles. Asbury offers customers an extensive range of automotive products and services, including new and used vehicle sales and related financing and insurance, vehicle maintenance and repair services, replacement parts and service contracts.