LoJack Launches "Arrow Car" Consumer Promotion To Highlight Effectiveness Of Finding Stolen Vehicle With LoJack System

Consumers Can Win a Suite of Prizes through Online, On-the-Street and At Dealership Promotion

Find a Car or Floor Stand Equipped with a Giant Arrow, Upload a Photo & Enter to Win!

CANTON, MA--May 1, 2012: LoJack Corporation , the company that invented and leads the Stolen Vehicle Recovery category, today announced the kick-off of a new consumer promotion. Designed to showcase the effectiveness of the LoJack System in helping police to find and recover a stolen vehicle, the centerpiece of the promotion is vehicles equipped with a giant arrow on top and the message, "LoJack Finds Cars. Prove You Can Too for a Chance to Win." The promotion, which was developed in collaboration with The VIA Agency, Ad Age's 2011 Small Agency of the Year, includes online, on-the-street and at-the-dealership components, and features a suite of prizes, including a technology makeover grand prize.

"We are holding this promotion to illustrate just how effective the LoJack Stolen Vehicle Recovery System is in helping police to find a stolen vehicle that is equipped with the system," said Sarah Cook, Director of Marketing, LoJack Corporation. "It underscores our better than 90 percent success rate in finding stolen cars, trucks and SUVs that are armed with our system, which far exceeds the declining national recovery rate of 56 percent. In addition to a fun, on-the-streets campaign in key cities, dealer promotions nationwide and an online component, the initiative will feature a suite of great prizes and has educational elements to help consumers understand how to protect their vehicles from theft."

Here's how the promotion works :

ONLINE: Visit Big LoJack Arrow and follow the directions to submit the online registration. This element of the program runs from April 30 -- June 30.

ON-THE-STREETS: Four LoJack "Arrow Cars" will be driving around the streets of four cities on select dates from April 30 -- May 27 (see schedule below). Consumers should track down these highly visible vehicles, take a picture of the vehicle and upload it to the microsite Big LoJack Arrow. Or, they can use their mobile device to text the picture and the keyword LOJACK to short code 60856 to submit an entry.

Arrow Cars will be in the following cities during May:

Boston from 4/30 -- 5/3
Miami from 5/8 -- 5/11
San Diego from 5/16 - 5/19
Las Vegas from 5/24 -- 5/27

AT-THE-DEALERSHIPS : Consumers can also go to a participating LoJack auto dealership and check out the promotional display. Take a picture of the promotional display and upload it to LoJack's microsite, Big LoJack Arrow. Or, use a mobile device to text the picture and the keyword LOJACK to short code 60856 to submit an entry. This component of the program runs from April 30 -- June 30.

LoJack is awarding a suite of prizes as part of the promotion, including the following:

Daily (62): Samsung WB150F 14 Megapixel SMART Camera
Second Prizes (10): LoJack Total Extended Recovery Warranty Package, plus a 32GB Samsung Galaxy Tab 7.0, plus a Samsung WB150F 14 Megapixel SMART Camera
First Prizes (2): LoJack Total Extended Recovery Warranty Package, plus a Samsung 60" LED 6400 Series Smart TV, plus a Samsung 7.1 Channel Blu-Ray 3D Home Theater System
Grand Prize (1): LoJack Total Extended Recovery Warranty Package, plus a Samsung 60" LED 6400 Series Smart TV, plus a Samsung 7.1 Channel Blu-Ray 3D Home Theater System, plus a 32 GB Samsung Galaxy Tab 7.0, plus a Samsung WB150F 14 Megapixel SMART Camera

Earn Maximum Entries:

Upon completing an online or text message entry, a consumer can earn up to 10 additional entries by sharing the promotion on Twitter and Facebook via Big LoJack Arrow. And, a consumer can earn one (1) additional entry by completing an online entry or texting -- without a photo -- the keyword LOJACK to short code 60856. Total entries earned may not exceed 22 entriesper person.