NORFOLK, VA--May 23, 2012: Get AutoŽ, a division of Dominion Enterprises, and Marchex, Inc., a leading mobile and online advertising company, today announced a service partnership that will provide GetAuto.com with call tracking and analytics technology that offers dealers comprehensive, measurable reporting for their calls from consumers.
“We are committed to providing valuable car-buyer leads to our dealers. As an automotive inventory site, it is important we are able to verify that the consumer inquiries we provide dealers are high quality”
"We are committed to providing valuable car-buyer leads to our dealers. As an automotive inventory site, it is important we are able to verify that the consumer inquiries we provide dealers are high quality," said Owen Griffin, General Manager of Get AutoŽ. "This partnership allows us to monitor the call information that dealers receive from our website and our partnering sites to confirm their quality, as well as provide thorough reporting for each call."
Leveraging advanced reporting features to confirm call quality and to drive mobile and online advertising optimization decisions, users of Marchex Call Analytics have increased their return on advertising expenditures by as much as 100%.
"As the automotive industry continues to rebound, we are seeing heightened demand for advertising solutions that increase advertising performance," said Rafael Jose, Vice President of Marchex Call Analytics. "Our call tracking and analytics platform, through the deep insights it delivers, allows automotive advertisers to optimize their advertising campaigns to generate high-quality inbound calls from customers with purchase intent."
Marchex's call analytics technology is now available for GetAuto dealers.
About Marchex
Marchex, Inc. is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.
Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which connects hundreds of millions of consumer calls to our advertisers annually from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers.
