Beat the Traffic Named To Prestigious Red Herring Top 100 Americas List

Traffic technology provider recognized among the most innovative startups in North America

SANTA CLARA, CA--May 29, 2012:  Beat the Traffic®, a leading provider of real-time traffic information for broadcast media and mobile devices, has been named to Red Herring's prestigious Top 100 Americas list, a mark of distinction for identifying promising new companies and entrepreneurs. Beat the Traffic was selected among hundreds of innovative North American companies during a special awards ceremony at the Red Herring Americas Forum held earlier this week in Santa Monica, California.

Nominees for Top 100 Americas list are evaluated by Red Herring editors based on both quantitative and qualitative criteria, including financial performance, technology innovation, management quality, strategy and market penetration. Companies awarded the honor in previous years have included Facebook, Google, Salesforce.com, Twitter, Yahoo, Skype and YouTube.

"The Red Herring Top 100 is true badge of honor in our industry. If it was exciting being selected as a Top 100 Americas finalist, it's ten times as thrilling to actually make the list," said Andre Gueziec, CEO of Triangle Software LLC d.b.a. Beat the Traffic®. "The credit belongs to our remarkable team here at Beat the Traffic for creating what I truly believe to be the most innovative, compelling traffic solutions on the market today, as well as to our incredibly devoted fans, who continually motivate us to raise the bar."

With real-time traffic data and live camera views throughout North America, Beat the Traffic provides detail-reach, on-air traffic reports for television broadcasters as well as real-time traffic data to motorists via iPhone, Droid and Blackberry mobile devices.  Earlier this year, Beat the Traffic reached 2 million downloads for its flagship mobile traffic app, which allows drivers everywhere to travel more safely while saving time and money at the pump.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Beat the Traffic embodies the vision, drive and innovation that define a successful entrepreneurial venture. Beat the Traffic should be proud of its accomplishment, as the competition was very strong."

About Beat the Traffic

Based in Santa Clara, CA, Triangle Software LLC d/b/a Beat the Traffic® is the fastest-growing provider of vehicle traffic reporting solutions. Acclaimed for its visually-striking graphics, simple setup and user-friendly interface, Beat the Traffic® received the Television Broadcast magazine's NAB Top Innovation Award.  Triangle Software is a National Science Foundation funded early innovator in traffic prediction and presentation science. Visit Beat the Traffic or Triangle Software.

About Red Herring

Red Herring's Top 100 Americas list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work. Companies were evaluated on such criteria as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential was complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make this list a valuable instrument of discovery and advocacy for the most promising new business models in Americas.