New Fuel Rewards Network Program Empowers San Francisco, Oakland, and San Jose Area Consumers to Save Big on Fuel at Shell

Consumers may never have to pay full price at the pump again by simply turning everyday purchases into potentially huge savings

SAN FRANCISCO, OAKLAND, AND SAN JOSE, Calif.--June 4, 2012: Imagine taking as much as one, two or even three dollars off per gallon on your next fuel purchase! For greater San Francisco, Oakland, and San Jose area consumers it is now possible with the new, revolutionary cents-per-gallon rewards program that Shell, the No. 1 selling gasoline brand in the U.S., and Excentus, a market leader in cents-per-gallon loyalty programs, kicked off across San Francisco, Oakland, and San Jose today.

The new Fuel Rewards Network program -- or FRN -- offers local consumers a variety of ways to earn rewards through everyday purchases of things like food, clothing and household goods which can be redeemed for fuel savings at more than 200 local participating Shell stations. Consumers can earn rewards at many of their favorite local restaurants, and hundreds of merchants from the Online Mall including Bass Pro Shops, Best Buy.com, Sears.com and many more.

The FRN program, developed and operated by Excentus, is unique because it allows local consumers to combine or stack their multiple rewards offers -- or cents-per-gallon savings -- together for potentially huge savings right at the pump. The savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power� Premium Gasoline, and Shell Diesel at participating stations, up to 20 gallons per purchase.

The Fuel Rewards Network program is FREE for local consumers. They just need to pick up a Fuel Rewards Network Card at any one of the more than 200 participating local Shell stations and activate it by visiting fuelrewards.com to start earning rewards to save at the pump. Consumers can also request a Fuel Rewards Network Card online at fuelrewards.com.

There are three ways for local consumers to save with the Fuel Rewards Network program! The multiple ways to save for local consumers include:

Online Mall -- Access nearly 700 brand name online merchants offering 5 cents per gallon for every $50 you spend. Some merchants may offer 2x, 5x, 10x rewards or more -- so you can multiply your savings!
Dining -- Earn 10 cents per gallon for every $50 you spend when you dine at more than 10,000 participating restaurant locations.
Grocery & Other Programs -- Buy the everyday things you need and earn Fuel Rewards savings from participating Save Mart and Lucky Supermarket locations and retailers. Link the FRN Card and your participating grocer or other retailer loyalty card to combine your rewards for even more savings at the pump at Shell in select markets.

"Shell knows more consumers are looking for a smart loyalty rewards program that can help them save money at the pump without having to jump through hoops or sacrifice their quality of fuel," said Dan Little, Shell North American Fuels Marketing Manager. "That's why teaming up with Excentus on this revolutionary rewards program is so exciting because it empowers local consumers to never pay full price at the pump again!"

The FREE Fuel Rewards Network Card can be activated following these easy steps:

Visit Fuel Rewards and click "Sign Up" to enroll in the Fuel Rewards Network program or to request a new card.
Select "Fuel Rewards Network" for your card.
Enter your card number and PIN. Follow the steps to complete online enrollment.

"Excentus is excited to introduce the outstanding savings potential of the Fuel Rewards Network program to local consumers," said Dickson Perry, Chairman and CEO of Excentus. "By teaming up with Shell, local consumers who participate in our program will be able to set their own price for high-quality fuel simply by choosing to buy the things they normally buy through one of our participating retailers and programs. These are trying times for many families, and we're proud to be able to offer relief through the Fuel Rewards Network program."

Local consumers can learn more about the Fuel Rewards Network program and watch their fuel savings add up by visiting fuelrewards.com. Or find Shell on the 'On the Road' tab on Facebook or visit the Fuel Rewards Network program page at Facebook for more information.

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [ and ]