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More Than 10,000 Picnickers Registered to Celebrate Dacia's Eighth Anniversary: A Full House for the Brand's Annual Picnic


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MIOVENI, ROMANIA – June 18, 2012: In the space of just a short period of time, the Dacia brand has developed a thriving community of owners who never miss an opportunity to be together or communicate. Its web forums are twice as busy as those of other brands, while ‘word of mouth’ sharing of news is a characteristic of the ‘Dacia spirit’ and, again, twice as active as the average for the market. This sense of community, the popularity of Dacia models and the diversity of its expanding range have given rise to a whole new approach to motoring.

The Dacia picnic provides this community with an opportunity to attend a unique annual event where owners are able to share values such as simplicity and conviviality. This year, the brand’s annual picnic will be held at the Château de Rambouillet, near Paris, where participants will be treated to a programme of surprises, in a warm, festive atmosphere. The French event comes after a similar gathering – the ‘Dacia Dag’ – of some 1,000 owners on the beach at Almere, Flevoland, in the Netherlands. In 2011, more than 10,000 proud owners took part in a variety of events across Europe.

Dacia: the ‘Smart Buy’ brand

For several years now, the Dacia brand has pioneered a revolutionary approach to car ownership. Buying a Dacia is seen as a ‘smart buy’ which allows customers to purchase only what they really need:

  • Generous vehicles: for the average price of a given segment, Dacia customers have access to a vehicle from the next segment up, with plenty of space for passengers and luggage.
  • Reliable vehicles: Dacia is ranked among the very top brands for reliability and low servicing costs.
  • Straightforward vehicles: fuss-free ownership, from the day the vehicle is bought to its resale. Dacia customers don’t have to waste their time negotiating prices, while the brand’s models are among the market’s very best when it comes to holding their value.
  • Dacia allows countless motorists who previously had to settle for a used vehicle (often of up to 15 years’ old) to own a new vehicle – with a uniquely extensive specification – for the first time. Dacia vehicles are known to be simple, generous, robust and 100 percent functional. They also deliver exceptional cabin space for the sort of price tag that was normally only associated with used vehicles, and their outstanding reliability provides real peace of mind, with low servicing costs backed up by a three-year/100,000km warranty.

    Dacia: A success story that dates back eight years already

    Dacia sales in Europe and its Mediterranean Rim markets amounted to 343,000 vehicles in 2011 alone. That takes the total number of Dacias on the road to almost two million since the brand’s launch in 2004. In the past eight years, it has emerged as the brand which has progressed the most in Europe, while the Dacia range has expanded to feature no fewer than nine models, including the most recent additions, Lodgy Dokker and Dokker Van. Earlier this year (February), a survey of 30,000 vehicle owners in five European countries listed

    Dacia as the market’s most reliable brand, with customer satisfaction rated at between 92 and 98 percent, depending on model. Meanwhile, the recently-introduced Lodgy has seen the Dacia name become synonymous with the availability of functional and practical technologies, including a first for the brand in the form of an in-dash MediaNav navigation system, incorporating seven-inch touchscreen display, which is unique in its segment, as well as USB, jack and Bluetooth® connectivity for audio-streaming, hands-free telephony and playback of music stored on portable music systems. Safety has been enhanced, too, with the availability of a speed limiter and steering wheel-mounted controls.

    It comes as no surprise to learn that equipment specifications like this for such unbeatable prices have seen Dacia has become France’s seventh best-selling brand!