Toyota Dealers Partner with Make-A-Wish Foundation to Support Northern California and Central Valley Communities

Northern California and Central Valley Toyota customers who donate ten dollars to help grant a wish will receive twenty dollars off future service

SAN FRANCISCO--Feb. 5, 2013:  Toyota Dealerships in Northern California and Central Valley today announced a yearlong partnership with the Greater Bay Area, Northeastern California and Central California Make-A-Wish chapters, furthering its philanthropic community efforts to improve the lives of children with life-threatening medical conditions. Now through the end of 2013, customers are encouraged to donate $10 to Make-A-Wish at their local Northern California and Central Valley Toyota dealerships in exchange for a $20 voucher towards a future service or installed Toyota accessory. 

"We know that Toyota drivers are loyal to their vehicles, and we appreciate Toyota's loyalty to the children in their communities," said Patricia Wilson, Executive Director for Make-A-Wish Greater Bay Area. "Now every time a Toyota owner gets their car serviced, they can help make dreams come true for children in need."

Giving back to local communities is part of Toyota's mission and the Northern California and Central Valley dealers actively support it. Most recently they collected more than 17,000 toys for the Toys for Tots Foundation over the holidays, and Capitol Toyota in San Jose has raised $50,000 for its local Make-A-Wish chapter in the last 12 months.

"This partnership marks the first formal commitment with Make-A-Wish from Toyota dealers across Northern California and Central Valley," said Briana Nelson, Assistant General Manager for Toyota, San Francisco Region. "We're confident that our customers will help fulfill some great wishes for children in our communities throughout the year, and we are looking forward to hearing about them. Money raised by each dealer will support its local Make-A-Wish chapter, so we will be making a direct impact on families living in our neighborhoods."

People can donate to their local Make-A-Wish chapter at one at one of the participating Northern California and Central Valley Toyota dealerships from now through the end of the year. Every $7,500 raised by Toyota customers will grant one child's wish.