Kia Announces February Sales

Aggressive Slate of New Product Introductions to Continue with Three World Debuts in New York

IRVINE, CA--March 1, 2013: Kia Motors America (KMA) today reported February sales of 41,505 units. The U.S.-built* Optima midsize sedan led sales for the 15^th consecutive month with 13,195 units sold, while the Sorento CUV also built in West Point, Georgia, posted strong sales of 7,945 units as the significantly redesigned 2014 model began arriving in showrooms.

After setting all-time annual sales and market share records in 2012, Kia has seven all-new or significantly redesigned vehicles scheduled to launch in the U.S. market this calendar year. Later this month, Kia will take the wraps off three world introductions at the New York International Auto Show.

Kia: One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling -- under the guidance of chief design officer Peter Schreyer -- with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company's first U.S. assembly plant in West Point, Georgia -- Kia Motors Manufacturing Georgia -- which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built Optima and Sorento in two of the industry's largest segments has fueled Kia's rapid growth and is complemented by Kia's comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.