Ford eNews -- March 27, 2013


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DEARBORN, MI--March 27, 2013:

Ford marks countdown to 50 years of Mustang
Mustang will soon become the newest member of a very exclusive club -- vehicles in continuous production for 50 years. To mark this milestone, 50 companies will sell watches, T-shirts, model cars and more that celebrate Mustang's first 50 years. All of the merchandise will be easily identified with a custom logo marking 50 years of the Ford Mustang.

Farley on the post-recession auto industry
At the New York Auto Show today Jim Farley, Ford executive vice president of Global Marketing, Sales and Service and Lincoln, discussed how the recession has fundamentally reshaped the auto industry. The real game changer for Ford, Farley said, will come from a new consumer mindset that prioritizes luxury, the growing influence of women and Hispanics, the power of mobile platforms, and cutting through the noise to maintain fuel economy leadership. Ford is launching a Personalized Fuel Efficiency App Challenge to stay on top.

Two Ford vehicles earn AAA honors
Both the 2013 Ford Fusion and 2013 Ford Flex have been chosen by AAA Auto Buying experts as top sedan and crossover vehicle, respectively, for commuters. With the average commute 25 minutes each way and gas prices hovering around $3.50 a gallon, selecting the right vehicle can make any commute more enjoyable and lower expenses. The AAA Auto Buying team evaluated hundreds of vehicles for fuel efficiency, comfort and overall performance in determining their picks. Click here to learn more about AAA's top commuter vehicles.

Ford wins Best Car Styling Brand award
Ford is the 2013 Best Car Styling Brand among non-luxury car shoppers in the annual Brand Image Awards according to Kelley Blue Book, marking the third consecutive year Ford has earned KBB.com kudos for vehicle design. Click here to read more on the accolades from KBB.com.

Ford cuts water use 62 percent since 2000
Ford reduced the average amount of water used to make each vehicle by 8.5 percent between 2011 and 2012 -- putting the company more than halfway toward its goal of using an average of just 4 cubic meters per vehicle globally by 2015.

Ford sees growth in critical 'super segment'
Call it the battle for the "super segment." Ford's plan for growth in the United States is centered around four key vehicle segments: subcompact, compact cars, small utility vehicles and midsize sedans -- together, what Ford calls the super segment. Taken as a whole, these segments represent just over 50 percent of total new vehicle sales in the U.S.

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