Kia Motors America Announces March Sales


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2013 Kia Forte

Kia Completes Second-Best First Quarter in Company History; All-New 2014 Forte Compact Sedan Set to Begin Arriving In Dealerships This Month

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IRVINE, CA--April 2, 2013: Kia Motors America (KMA) today reported March sales of 49,125 units on the heels of the world debut of three stylish and technology-laden new vehicles last week at the New York International Auto Show.  March sales contributed to KMA's second-best first quarter sales in company history.  The U.S.-built* Optima midsize sedan led sales for the 16th consecutive month with 14,366 units sold, while the Sorento CUV also built in West Point, Georgia*, and the Soul urban passenger vehicle also posted strong sales. 

Kia is set to deliver seven all-new or significantly redesigned vehicles this calendar year, including the all-new 2014 Sorento, which arrived in dealerships in February and the all-new 2014 Forte compact sedan, scheduled to arrive in dealerships in April.  The all-new 2014 Soul and 2014 Forte Koup, and the updated 2014 Optima - all introduced in New York - are scheduled to arrive in late-summer/early-fall.  With the 2014 Forte sedan going on sale soon, the next addition to the Kia lineup will be the 2014 Cadenza, the most powerful and technologically-advanced vehicle Kia has introduced in the U.S. market to date.

Kia:  One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time.  With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling - under the guidance of chief design officer Peter Schreyer - with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry.  Kia recently joined the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013.  Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company's first U.S. assembly plant in West Point, Georgia - Kia Motors Manufacturing Georgia - which is responsible for the creation of more than 11,000 plant and supplier jobs.  The success of the U.S.-built* Optima and Sorento in two of the industry's largest segments has fueled Kia's rapid growth and is complemented by Kia's comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.

 


MONTH OF MARCH


YEAR-TO-DATE

Model

2013

2012


2013

2012

Rio                    

4,009

4,509


9,818

10,703

Forte

5,931

8,381


15,342

18,504

Optima

14,366

15,008


38,813

35,380

Sportage

2,680

3,643


7,436

9,888

Sorento                

10,005

10,303


25,955

26,011

Sedona

54

2,054


555

5,000

Soul

12,080

13,607


29,013

32,574







Total

49,125

57,505


126,932

138,060







* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.

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