Top March Sales Of 24,646 Take Mercedes-Benz To Highest First Quarter Ever At 69,187


mercedes-benz
2013 Mercedes-Benz CLA

Record quarter for MBUSA at 75,214 up 12.4% for the year

MONTVALE, NJ--April 2, 2013: Mercedes-Benz USA (MBUSA) today reported the highest first quarter sales volume in its history. March was another record month with sales of 24,646 for its Mercedes-Benz models, a 6.5% increase over March 2012, resulting in year-to-date sales of 69,187, up 12.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 27,104, up 6.3%, and year-to-date up 12.4 % at 75,214.

"We're coming out of our highest first quarter on record--and that's before launching a single new product," said Steve Cannon, president and CEO of MBUSA. "With completely redesigned E-Class models arriving at dealerships, a next generation S-Class and a new entry point for the brand--the CLA--in the wings, we're looking at our strongest year on record."

Mercedes-Benz March sales were driven by the C-, E-, and M-Class model lines. The sporty C-Class -- the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers -- took the lead, posting sales of 8,396, up 32.4%. The 9th generation E-Class followed with sales of 4,009 and MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,501. At the high-end, strong performers were the company's flagship S-Class, which saw 24.0% growth, and the SL-Class, which increased 790.5% over March 2012.

On a year-to-date basis, the top performers again were the C-Class with 22,912, the E-Class with 13,689 and the M-Class with 9,162.

The Sprinter model line also continued its record sales streak in March with 1,529 vans sold -- up 11.2% over last year and up 22.5% on a year-to-date basis, while the company's smart brand recorded sales of 929 vehicles.

Sales of the high-performance AMG models were 631 for the month and sales of the company's BlueTEC diesel models finished the month at 1,640, up 2.4% over the same period last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,670 vehicles in March; an increase of 24% when compared to March 2012 (sales of 6,994 vehicles). On a year-to-date basis, MBCPO sold 24,370 vehicles, an increase of 22% over the comparable period (with sales of 19,924 vehicles).

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG GT.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.

MERCEDES-BENZ USA
Sales -- March 2013

Mercedes-Benz

Passenger Vehicles

Mar-13

Mar-12

Monthly %

YTD 2013

YTD 2012

Yearly %








C-CLASS

8,396

6,342

32.4%

22,912

18,107

26.5%








E-CLASS

4,009

5,570

-28.0%

13,689

13,873

-1.3%








S-CLASS

1,216

981

24.0%

3,077

2,559

20.2%








CL-CLASS

53

64

-17.2%

155

210

-26.2%








SL-CLASS

659

74

790.5%

1,484

270

449.6%








SLS AMG

44

123

-64.2%

119

286

-58.4%








SLK-CLASS

453

567

-20.1%

1,134

1,091

3.9%








CLS-CLASS

563

720

-21.8%

1,695

1,757

-3.5%








R-CLASS

5

144

-96.5%

20

437

-95.4%








M-CLASS

3,501

4,070

-14.0%

9,162

11,480

-20.2%








G-CLASS

250

88

184.1%

612

261

134.5%








GL-CLASS

2,803

1,969

42.4%

7,618

5,154

47.8%








GLK-CLASS

2,694

2,422

11.2%

7,510

6,028

24.6%








TOTAL

24,646

23,134

6.5%

69,187

61,513

12.5%








*SPRINTER

1,529

1,375

11.2%

3,834

3,129

22.5%








**smart

929

999

-7.0%

2,193

2,264

-3.1%








MBUSA

Combined Total

Mar-13

Mar-12

Monthly %

YTD 2013

YTD 2012

Yearly %








GRAND TOTAL

27,104

25,508

6.3%

75,214

66,906

12.4%


*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

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