Harley-Davidson And Marvel Join Forces For Marvel's Iron Man 3


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Fans Can Win a Harley-Davidson Motorcycle and a Chance to Star in a Marvel Comic Book with Marvel's Iron Man 3 "Man & Machine" Promotion

MILWAUKEE--April 4, 2013: Harley-Davidson and Marvel Entertainment, LLC are teaming up for Marvel's Iron Man 3 "Man & Machine" contest where fans can win a chance to be a part of a comic book created by Marvel.  Fans can go online and select a custom Harley-Davidson motorcycle to design.  The winners will be drawn into the comic book as a member of the "Road Force" team.

Five winners will be selected to become a part of a Marvel Avengers comic book where their likenesses will be drawn into the series with the motorcycles they selected and the characters they create. All winners will receive a VIP trip to Comic-Con International, where they'll participate in an event where their Road Force characters will be unveiled and immortalized. One grand prize winner will also win the custom Harley-Davidson motorcycle they created (minus the armament, of course.)

Now through May 31, consumers can enter the Marvel's Iron Man 3 Man & Machine contest online at www.harley-davidson.com/ironman. Entry is as easy as creating a profile, writing a character's backstory and selecting a favorite Harley motorcycle from a gallery of bikes.

"Iron Man, one of Marvel's most iconic creations, truly embodies the rebellious attitude and power of Harley-Davidson," said Dino Bernacchi, Harley-Davidson Marketing Communication Director. "Collaborating with Marvel for Marvel's Iron Man 3 continues our tradition of crowd-sourcing, fan-driven content. In 2012, Marvel fans proved their creativity with our first co-created Avengers comic book. Now, we're raising the stakes by unveiling the winners on one of the world's largest stages -- San Diego Comic Con."

Since starting in 2011 with Captain America: The First Avenger, and continuing with The Avengers Assemble Your Freedom contest in 2012, the collaboration between Harley-Davidson and Marvel has successfully connected these two powerful and inspirational brands.

Based on the ever-popular Marvel comic book series, Marvel's Iron Man 3 will be in theaters May 3, 2013 and pits industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds.

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