Ford eNews - May 1, 2013

DEARBORN, MI--May 1, 2013:  

Luxury watch from Shinola to honor Ford Mustang
Detroit-based Shinola is helping to mark 50 years of Mustang with the release of a premium wristwatch. Bearing the exclusive Mustang 50 Years logo, only 1,000 of these watches will be sold. A onetime maker of shoe polish, Shinola is an American brand that embodies strength, passion and quality, and so is a perfect fit to help celebrate this special moment in automotive history.

Developer workshops now open
App developers looking to help drivers better understand how they use fuel can now submit their OpenXC-based apps to the Ford Personalized Fuel Efficiency App Challenge. Nondevelopers can participate as well, by submitting ideas for apps. A panel of judges will evaluate the submissions and award $50,000 in cash prizes for the best apps, with $25,000 to the overall winner. The challenge runs through July 24.

Ford puts kids on the path to innovation
The spirit of innovation embraced by Henry Ford was alive and well at Ford's recent "Take Our Children to Work Day." Hundreds of kids of employees gained valuable insight into how the jobs performed by their parents at the Ford Research and Innovation Center help develop the company's future vehicles.

Fleet customers save with Ford hybrids
Hybrid Ford vehicles are attracting new commercial buyers searching for ways to save money at the pump. Con-way, Esurance, Quest Diagnostics and AT&T have purchased Ford Fusion and C-MAX hybrids for their fleets. These companies are finding the savings realized from replacing gas-powered cars with hybrid offerings can cut total operational costs by as much as 45 percent.