Toyota Drives Environmental Awareness in U.S. Hispanic Community

Auto Maker Partners with Eco-minded Influencers to Share Tips on Going Green

MIAMI--May 28, 2013: Toyota's commitment to the environment is a way of life, extending across operations and epitomized by the Toyota Prius Family of vehicles. Hispanics across the country are increasingly becoming environmentally aware and in an effort to help the Hispanic community further embrace sustainability, Toyota is providing them with the tools necessary to continue on the path of going green.  A new program launched by Toyota will help increase environmental awareness in the Hispanic community across the United States.

With the support of notable Hispanic influencers, including Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco, and an extensive social media activation, Toyota will promote the importance of living a greener lifestyle. Through social media platforms such as Twitter and Facebook, the Hispanic community will be able to follow the lives of the influencers and their adventures with their Toyota Prius, while simultaneously learning tips on how to live a greener lifestyle.

"I am excited about being a part of this campaign because Toyota's commitment to the environment aligns with my lifestyle and values.  The idea of coaching Hispanics on how to make wise environmental choices and live a more sustainable lifestyle is truly fulfilling," said Jon Secada.

The program will feature the Toyota Prius family of vehicles and their innovative hybrid technology. The Toyota Prius has done more to help the environment than any other car in the world. Over the past ten years, U.S. Prius owners have saved enough fuel to drive around the Earth an estimated 2,065,748 times^[1], due in part to its estimated 50 MPG rating^[2].

"We are excited to launch this campaign and to nurture the continuous increase in environmental awareness in our communities," said David Chung, national manager, targeted advertising and strategy for Toyota. "The Prius is Toyota's most nature-inspired model and is the ideal vehicle for this campaign. All participants were selected based on their level of environmental awareness and their role in the community.  Each and every one of them is without a doubt, a perfect fit for the campaign."

The initiative began on May 23 in Miami and May 14 in Los Angeles. To see the influencers in action on social media platforms, follow them on: