PROTON Partners with Speedcafe.com to launch Motorsport Trivia App

SYDNEY – July 17, 2013: Premier motorsport news website, Speedcafe.com has again proven it's commitment to motorsport fans by entering the smartphone app market with the launch of the Speedcafe Trivia app, Driven by PROTON.

The free, time-based trivia game tests motor racing fans’ knowledge of the sport and rewards speed and accuracy. Answering the most questions correctly in the shortest amount of time, results in the best scores.

More than 1,000 questions have been compiled for the application covering many categories across the sport.

The Speedcafe Trivia app, Driven by PROTON is smartphone optimised for Android and iOS devices.

“The Speedcafe Trivia app, Driven by PROTON allows us to extend the engagement with our fans beyond the existing website and social media channels,” said Speedcafe Marketing and Sales Manager, Leisa Emberson.

“Our page view statistics over the last 12 months have shown an increase of over 200% from mobile devices. It is clearly where communication and web access is headed.

“Some of the questions will really have fans thinking and we believe it can generate plenty of pub discussion and rivalry between mates trying to out score one another.

“The questions come from all forms of motorsport, V8 Supercars, Formula 1, NASCAR and World Rally Championship.”

It extends Speedcafe’s partnership with PROTON Cars Australia, that was recently announced as one of Speedcafe’s valued Platinum Partners.

Proton Cars Australia are showing they are being incredibly proactive and aggressive in re-shaping their brand in the Australian marketplace,” Emberson added.

“The Speedcafe Trivia app, Driven by PROTON, embodies both organisation’s brand values - we are both safe and dependable, but also enjoy living life to the absolute fullest.

“Like all our Platinum Partners, they are also helping provide the best and a totally free motorsport news service to fans around the world.”

Speedcafe’s other Platinum Partners include IRWIN Tools, Castrol EDGE, Pirtek, Finance EZI, Coates Hire, Dunlop, Crimsafe, Armor All, Ozspeedshop.com and Jobstop.com.

The app was developed by the digital arm of the BAM Group and creates a new area for the overall BAM Group business, which includes a media/PR company, design and website development arm, a visual media asset that develops a range of video content, a new employment website, Jobstop.com, an on-line retail store, ozspeedshop.com and a tour and hospitality business, BAM Tours.

The Speedcafe Trivia, Driven by PROTON app is available from the iTunes Store or Google Play Store, with both being linked directly from Speedcafe.com.

The App is totally free!