Special Customer Promotions this Summer from Nissan

NASHVILLE, TN--Aug. 1, 2013: Nissan North America, Inc. today announced the launch of its "Keep Summer Rolling" service promotion Keep Summer Rolling at Nissan dealers in the United States. "Keep Summer Rolling" is a unique customer service-centric promotion underlining Nissan's customer service mission and giving Nissan owners in the U.S. a chance at winning both big ticket prizes, such as a 2014 Nissan Altima sedan, 370Z sports car and Pathfinder sport utility vehicle, and "instant win" service offerings. The online promotion and sweepstakes is designed to drive interest and service lane traffic to local Nissan dealerships, where customers will find a great customer service experience waiting for them.

"Nissan's mission is to give our customers the best experience throughout the lifecycle of the vehicle," said John Spoon, vice president, Parts & Service, Nissan North America. "Customer service is at the heart of our proactive customer engagement commitment, which is most apparent to our customers at their local dealerships. This promotion is designed to make servicing our customers' vehicles even easier for them, while also reminding them of the great offerings available at their dealers."

Nissan and partner agency The Marketing Store Worldwide collaborated in creating the "Keep Summer Rolling" promotion, which runs from August 1 – September 30, 2013. It is open to Nissan owners or lessees and is running across over 1,000 dealerships across the United States. The Marketing Store Worldwide is the lead Service Marketing CRM agency for the Nissan and Infiniti brands for Nissan North America and is handling strategic and creative duties for the promotion.