The FIAT Brand And Grind Media Launch The Fiat 500L Urban Surf Party

AUBURN HILLS, MI--Aug. 6, 2013: Unique Event Series Celebrates Launch of New Fiat 500L in Miami, Santa Monica, San Diego, Chicago, San Francisco and New York City

The FIAT Brand is debuting its unique urban beach party series – the Fiat 500L Urban Surf Party – in six major U.S. cities beginning this month to celebrate the launch of the new 2014 Fiat 500L in North America. The six parties, the first of which took place in Miami Beach (FL) this past weekend (Friday, August 2) at the Bass Museum of Art, will continue throughout this summer and fall in Santa Monica (CA), San Diego (CA), Chicago (IL), San Francisco (CA), and New York (NY). More information on the events can be seen at Fiat Urban Surf Party

"The Fiat 500L Urban Surf Party is one of the many exciting ways to celebrate the launch of the 500L here in the U.S.," said Jason Stoicevich, Head of FIAT Brand North America. "Partnering with Grind Media gives us the opportunity to create an enticing and creative experience that showcases the new Fiat 500L in a truly unforgettable setting."

Like this new car design, each Fiat 500L Urban Surf Party will up the ante on innovation. Each event will feature a "Silent DJ" party, offering live music offered in a unique way by Silent Frisco, a cutting-edge San Francisco-based technology company that fuels parties with individual headphones. Silent Frisco enables being "scene not heard" by offering each attendee a pair of custom-designed, festival-optimized wireless headphones to crank the volume as loud as wanted (without disturbing the neighbors), and dance to the grooves of various DJ's across the national tour. Each city will also include the original "day-in-the-life" video series showcasing local residents as they use the FIAT 500L in their daily lives.

The first beach party got underway on Friday, August 2, in Miami Beach (FL) at the Bass Museum of Art. The event kicked off alongside the Museum's monthly "Beats after Sunset" happy hour event and featured DJ Seamstar and DJ Antanas Jurksaitis of Rockit Sauce.

The Fiat 500L Surf Party summer/fall schedule also includes:

Thurs., Aug 15 – Santa Monica, CA – Santa Monica Pier (208 Pier Ave; 90405) Sat., Aug 17 – San Diego, CA – Wave House (3125 Ocean Front Walk;92109) Sat., Aug 24 & Sun., Aug 25 – Chicago, IL – World Paddle Challenge, North Avenue Beach Sun., Sept 29 – San Francisco, CA – Ocean Beach Fri., Oct 18 – New York, NY – New York Surf Film Festival

Everyone is invited and admission is free. For more information on the Fiat 500L Urban Surf Party schedule or to check out the behind-the-scenes action and latest content from FIAT, go to: Fiat Urban Surf Party .

About the all-new Fiat 500L With its Italian design and city-friendly functionality, the all-new Fiat 500L five-passenger model expands the appeal of the brand's iconic Fiat 500 with even more style and efficiency in the growing B-segment. The Fiat 500L — the L stands for 'Large' — will follow the U.S. introduction of the high-performance Fiat 500 Abarth this spring and a full-electric version of the Fiat 500 at the end of 2012. The Fiat 500L and 500L Trekking are available in studios nationwide.