Motor Press Guild Explores The Return Of The North American Luxury Car Market August 13, 2013

KABC'S Dave Kunz Moderates Panel of Luxury Car Experts from Mercedes-Benz, Cadillac, Lexus and the Robb Report on the Eve of Pebble Beach

LOS ANGELES--Aug. 7, 2013: On August 13, the Motor Press Guild (MPG), the largest automotive media association in North America, will host a panel discussion of leading luxury automotive experts and marketers to discuss the resurgence of luxury vehicles post-recession and how manufacturers are catering to new buyers.

As the United States continues to move past the Great Recession, manufacturers have to change traditional marketing tactics in order to appeal to new luxury buyers. Hosted by KABC-TV's Dave Kunz, the MPG panel discussion will address who these new buyers are and how their changing preferences and expectations for more intimate experiences from brands affect how they are targeted.

The panel will include representatives from Mercedes-Benz, Lexus, Cadillac and the Robb Report who will share their insights into how modern luxury customers are sought and secured.

Notable Panelists Include:

Kaitlyn Aurilio, Assistant Product Manager, S/CL/SL- Mercedes-Benz Melody Lee, Director of Brand and Reputation Strategy, Cadillac Brian Bolain, Corporate Marketing Manager, Lexus Cristina Cheever, Director of Automotive Relationships, Robb Report

Details for the MPG meeting are as follows:

Tuesday, August 13, 2013, 11:30 a.m. The Proud Bird Restaurant 11022 Aviation Blvd. Los Angeles, CA 90045