BERLIN--August 17, 2013: Ford Motor Company President and CEO Alan Mulally will deliver a keynote address September 6 at 17:00 CET the IFA in Berlin. It is the first time that an American automotive industry leader uses IFA as a stage to introduce novelties. Further it is very special that a CEO is available for individual questions and answers following to his keynote.
Mulally's keynote will highlight how technology can make motoring safer, easier and more connected; he also will reveal an all-new concept vehicle and make several technology announcements.
Ford's commitment to leading a new era of connected driving and how it is leveraging technology to deliver a safer, more convenient driving experience. Mulally will also reveal an all-new Ford concept vehicle with breakthrough technology features. Ford also will provide an update on plans for bringing Ford SYNC with AppLink to market later this year, including an update on app development partners.
Also in attendance will be Ford experts Jim Buczkowski, director, Electrical and Electronic Systems, Advanced Research and Engineering, and Ed Pleet, director, Europe, Asia Pacific, and Africa Connected Services.
IFA is the world's leading trade show for consumer electronics and home appliances and will take place on the Berlin Exhibition Grounds (Expo Center City) from 6 to 11 September 2013.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 67,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 22 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 -- the same year Ford Motor Company was founded. European production started in 1911.