DealerFire National Sales Director to Present at the 15th Digital Dealer Conference & Exposition

OSHKOSH, WI--Oct. 14, 2013: DealerFire, a leading provider of custom automotive websites and digital marketing, announced today that Christian Salazar, National Sales Director, has been asked to speak at the 15th Digital Dealer Conference & Expo (DD15) held at the Mirage Hotel and Casino in Las Vegas, NV, October 15-17, where the company will also exhibit at booth #1233.

In this presentation, Salazar will explain to automotive dealership professional attendees that the world needs Search Engine Optimization (SEO), but their profit epicenter may stop turning if they leave inbound marketing and clean, responsive website design out of their overall marketing plan. The session will take place at DD15 on Thursday, October 17, 2013 at 10:00 a.m.

The presentation, titled "SEO Doesn't Work!" will show automotive dealers how to create a relevant brand to attract the 80% of impressionable customers in control of their media destiny and to understand where the conversations are taking place in order to capture more sales opportunities.

"It's a fact that SEO is as vital to Internet operations as air. " said Salazar. "A solid site structure with all the right page elements is important, but is only part of how Google finds your website. It doesn't work alone and it's NOT making car dealers money. Create valuable information for your shoppers and they will reward you. I'll explain how!"

Full schedule and registration information may be found here: Digital Dealer Conference

Christian Salazar, National Sales Director at DealerFire, started in the car business as a teenager and worked his way through the ranks into Sales at a Kansas City Subaru dealership. Salazar brings years of automotive experience and depth of knowledge to DealerFire. The company realized a 28% increase in first party lead generation for dealers nationwide within his first five months as a direct result of his leadership and sales structure as National Sales Director. Prior to DealerFire, Salazar was a Regional Sales Manager at VinSolutions, a subsidiary of Autotrader.com, where his consistent goal-breaking CRM platform sales in the Great Lakes Region contributed to the company being named on the Inc 500|5000 in 2010, 2011 and 2012. Salazar is accomplished in demonstrating various emerging automotive technologies and is a Digital Dealer presenter of best-practices. His sophisticated perspective from the dealership, software and online level translates to a hands-on approach and philosophy of delivering ultimate customer satisfaction and retention; making a significant impact in the overall effectiveness of a dealership.