I Drive Safely Launches 'Heads Up, Hands on the Wheel' Anti Distracted Driving Campaign in Time for National Teen Driver Safety Week Oct. 20-26


teen driver

CARLSBAD, CA--Oct. 21, 2013: I Drive Safely, the nation's leading online provider of driver education training programs, today announced the launch of its ongoing campaign against Distracted Driving called "Heads Up, Hands on the Wheel," to help drivers understand the definition of distracted driving, the dangers that it imposes on their safety and those around them, and how to practice safer habits to prevent it.

The campaign kicks off today with the "Watch Out Loud!" teen video contest on Facebook at Watch Out Loud in coordination with the 7th annual National Teen Driver Safety Week Oct. 20-26, supported by The Children's Hospital of Philadelphia and State Farm Mutual Automobile Insurance Company.

According to the National Highway Traffic Safety Administration (NHTSA), 11 percent of all drivers under the age of 20 involved in fatal crashes were reported as distracted at the time of the crash. In addition, this age group has the largest proportion of drivers who were distracted.

The "Watch Out Loud!" Teen Video Contest encourages teens to take a stance against driving distracted by creating a video up to two minutes highlighting the dangers of distracted driving for other teen drivers. The deadline for submissions is Nov. 22 and prizes include:

First prize: GoProŽ HERO3+ camera and $2,500 donation to the winner's school Second prize: $200 AmazonŽ gift card and $1,000 donation to the winner's school Third prize: $100 Amazon gift card and $1,000 donation to the winner's school

The official contest rules and links to the entry forms can be found at Contest Rules or under the Distracted Driving tab on I Drive Safely's blog, The Express Lane. People's Choice voting begins Nov. 23 on Facebook and winners will be announced Dec. 10. I Drive Safely is encouraging the public to vote for their favorite video and share their vote and support for the campaign on their personal social media pages.

The 'Heads Up, Hands on the Wheel' campaign is designed to educate drivers of all ages about the three types of distractions that can occur while driving: visual, manual and cognitive.

"Texting is by far the most distracting activity that drivers can engage in, but people need to know that other activities such as eating, grooming or adjusting the radio are in some respects equally dangerous since it causes drivers to take their eyes off the road," says Greg Hallinan, Chief Marketing Officer of I Drive Safely.

In 2009, the public took notice about the dangers of text messaging while driving and distracted driving in general when the Virginia Tech Transportation Institute released its breakthrough study on cell phones and distracted driving.

"The message that resonated with people was that text messaging while driving increased the risk of a crash or near-crash by 23 times over a driver who wasn't distracted," said Hallinan. "With teens at the highest risk for accidents and driving fatalities, I Drive Safely felt it was important to kick off a public awareness campaign, with a focus on teen drivers, to help educate them about the importance of removing or ignoring distractions when they are driving a vehicle."

Teens age 15-19 are encouraged to show their support of the campaign by entering the "Watch Out Loud!" Teen Video Contest on Facebook starting today through Nov. 22 at bit.ly/HauudU. For more information about I Drive Safely's "Heads Up, Hands on the Wheel" campaign or "Watch Out Loud!" contest, visit Distracted Driving .

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/